New Copywriting E-Book Free for Download

Ryan MootHart, PPC Architect

I have written and edited countless numbers of articles, advertisements, and product descriptions since beginning my work here at Portent. In that time period, I have come across dozens of mistakes that I realize are far too common in this industry. So, a few weeks back, I wrote a short e-book on some of the most common copywriting mistakes to avoid in order to both share my observations with others and use as an excuse to vent about these sorts of things.

And the best part is it’s now available right here at Portent Interactive to download for free.

Copywriting is a fickle art form in the world of internet marketing. Some master it beautifully and could persuade you to click almost any link in a single paragraph. Many others struggle finding the right wording or angle for the particular article they’re writing. Most people fall into that second category, and even those who make very efficient copywriters have difficulties from time to time.

If you find yourself consistently unsatisfied with the copywriting on your site, or if the copywriting you produce doesn’t often lead to the conversions you want, chances are that it has fallen victim to one or more common mistakes that we see in this business on a daily basis. The good news is that there’s a way to learn from your mistakes and avoid them in the future; you just have to know what to look for.

This is where we come in.

Introducing a free e-book download from Portent Interactive:

13 Copywriting Mistakes to Avoid (or Knowing Why Users Hate You)


Find out the most common and simple mistakes that can make any product of copywriting a disaster. That way, you’ll know what to look out for and avoid it like the plague. And best of all, it’s completely free. And who doesn’t love free stuff?

So, what are you waiting for? Download this e-book now and give it a quick read.

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See how Portent can help you own your piece of the web.

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  1. Hey Ryan, thanks for the eBook…
    That was short & sweet, unlike other books who unnecessarily stretch to make it look it big.
    I particularly like Mistake No. 4 which is about writing Headline.
    Thanks again.

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