PPC

PPC For Beginners: Learn From My Mistakes

Slides from my ACP-LS talk, “Fast Times, Easy Wins And Burned Money: A Beginner’s Guide to PPC”

It’s my beginner’s perspective on PPC and what not to do.


(It’s a lot of slides. Don’t worry, every slide has a single idea. No bullets. Because bullets kill.)

A Very Brief Sales Pitch

I don’t do this stuff, but my team does. They’re the experts. You can hire us for enterprise PPC and small business pay per click marketing.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

Start call to action

See how Portent can help you own your piece of the web.

End call to action
0
Close Mobile Menu Button
Close search overlay