Schwinn Doesn’t Exist
Ian Lurie Apr 14 2009
I’m not a vindictive person.
OK, maybe I am. Waaay back in 1996, when I was a struggling entrepreneur (and what’s changed exactly?), I sent a long letter to Schwinn’s marketing department offering to build their site.
They sent back a somewhat mocking reply. So when I happened to do a search today and discovered that their site only shows 4 pages to Google:
…you’ll imagine I didn’t exactly weep.
My schadenfreude is in spite of the fact that I won my first-ever BMX race on a Schwinn Scrambler, rode across New England on a Schwinn Varsity, and even tried sell their bikes in a store in LA before I realized they’d begun building bricks with wheels.
Nice job, guys. Keep up the good work and even the nameplate will soon disappear. Congrats.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More