Web Marketing For Dummies Unboxing Shoot

Ian Lurie Mar 13 2009

I admit, I am way too excited about the new book. But it arrived today! Like any obsessed nerd, I decided to take a bunch of photos while I took the new book for a test drive:

First Look

Here it is, fresh outta the box:

web marketing book for dummies cover

Proof positive that Elizabeth and I did write part of this book:

web marketing for dummies authors

It’s an all-in-one, which means it’s about 8 books in a single volume. This is one big book. 2+ inches of web marketing goodness:

book thickness

Meeting the Family

We hit it off the moment it arrived:
The book meets my grandfather’s Depression-era typewriter:

web marketing for dummies near typewriter

…and my other grandfather’s Depression-era adding machine (the book kept fidgeting):

web marketing for dummies near adding machine

It’s always a challenge introducing a new book to the household. I was afraid they’d fight, or Conversation Marketing would sulk. But after a few nervous moments they got along famously:

books written by ian

I get ready to take the book home for the first time:

book in car passenger seat

1001 Uses

You can read it, but it has other uses, too:
I re-enact an episode of The Shield. Tracy didn’t mind – we had ice.

tracy about to get hit by ian's book

I wanted to play hide and seek but the book just couldn’t quite figure it out:

book in leaves

It’s an excellent fridge deodorizer:

book under chair leg

And of course, it’s a great furniture accessory:

Get a Free E-book

If you buy Web Marketing for Dummies All In One, and send me a great unboxing photo, I’ll send you a free copy of my e-book The Fat Free Guide to Copywriting (previously known as the The Unscary, Real World Guide to SEO Copywriting).
Buy it here:

Check out Portent'sĀ Free Digital Marketing Training Library

tags : conversation marketing


  1. Isn’t everything in this shoot technically “Depression-era” now that the economy is tanking so bad?

  2. Dana


    Wow. And I thought my day was more boring. ;)

  3. Kalena


    Hee hee. I never thought a Dummies book had so many uses. It’s exciting seeing your name in print eh? Congrats on the book launch Ian

  4. julia


    ‘2+ inches of web marketing goodness’ – LOL!!
    *shaking your hand over-enthusiastically*

  5. Ros


    Congrats to you, Elizabeth, Michael and John! Completing a book is no small feat and I’m glad that now it’s over you are finding good uses for the extra time you have!

  6. Ian


    @julia *bowing energetically*

  7. Ian, I sent my unboxing photos to [email protected]… 2 wks ago. Another address I should send it to?
    Great book by the way – I tried to read it in bed but realized I needed my laptop next to me for all the great links et al…
    Thanks to you and the other authors for the resource.

  8. Love the scene from The Shield! I thought that book looked familiar. *grin*
    Congrats to you all!
    Chiron O’Keefe

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