Web Marketing For Dummies Unboxing Shoot

Ian Lurie

I admit, I am way too excited about the new book. But it arrived today! Like any obsessed nerd, I decided to take a bunch of photos while I took the new book for a test drive:

First Look

Here it is, fresh outta the box:

web marketing book for dummies cover

Proof positive that Elizabeth and I did write part of this book:

web marketing for dummies authors

It’s an all-in-one, which means it’s about 8 books in a single volume. This is one big book. 2+ inches of web marketing goodness:

book thickness

Meeting the Family

We hit it off the moment it arrived:
The book meets my grandfather’s Depression-era typewriter:

web marketing for dummies near typewriter

…and my other grandfather’s Depression-era adding machine (the book kept fidgeting):

web marketing for dummies near adding machine

It’s always a challenge introducing a new book to the household. I was afraid they’d fight, or Conversation Marketing would sulk. But after a few nervous moments they got along famously:

books written by ian

I get ready to take the book home for the first time:

book in car passenger seat

1001 Uses

You can read it, but it has other uses, too:
I re-enact an episode of The Shield. Tracy didn’t mind – we had ice.

tracy about to get hit by ian's book

I wanted to play hide and seek but the book just couldn’t quite figure it out:

book in leaves

It’s an excellent fridge deodorizer:

book under chair leg

And of course, it’s a great furniture accessory:

Get a Free E-book

If you buy Web Marketing for Dummies All In One, and send me a great unboxing photo, I’ll send you a free copy of my e-book The Fat Free Guide to Copywriting (previously known as the The Unscary, Real World Guide to SEO Copywriting).
Buy it here:

Check out Portent's Free Digital Marketing Training Library

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

Start call to action

See how Portent can help you own your piece of the web.

End call to action


  1. Congrats to you, Elizabeth, Michael and John! Completing a book is no small feat and I’m glad that now it’s over you are finding good uses for the extra time you have!

  2. Ian, I sent my unboxing photos to [email protected]… 2 wks ago. Another address I should send it to?
    Great book by the way – I tried to read it in bed but realized I needed my laptop next to me for all the great links et al…
    Thanks to you and the other authors for the resource.

Leave a Reply

Your email address will not be published. Required fields are marked *

Close search overlay