Aggregation Aggravation, Part 4: Opting Out Of Bing Document Preview
Ian Lurie Jun 12 2009
This is part 4 of my series on the new world of search, and how search engines are becoming aggregators rather than indexes. Check the links at the bottom of the page for previous posts.
This post is blessedly short, after my last 3 epistles.
Let’s say you don’t want that page preview (called a ‘Document Preview’ by Microsoft, by the way) to show up in the Bing results:
Maybe you want to preserve the mystery of it all, or you have a lousy page preview.
You can tell Bing not to create a preview two ways:
By putting this code in <head> element:
<meta name=”msnbot” content=”nopreview” />
Or by putting this in your robots.txt file:
The first method will just block the document preview for that one page. Use it, and Bing will not show a document preview for that page.
The second will block it for your entire site. Use it, and Bing will not show a document preview for any page on your site.
I don’t recommend using these tags, by the way. If every other listing on the page has a document preview, and yours doesn’t, it’ll cost you clicks. You’re better off focusing on clickability, instead.
Previously in the series
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Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More