Google Plus will build your search traffic
Ian Lurie Feb 2 2012
Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now.
I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also known as Google Search Plus Your World.
Yes, that actually translates to Google SPY World. Sergey, Larry, did you guys pay someone to come up with that?
Along the way, I’ve measured the traffic generated by Plus Your World results. The answer: It’s big.
My Google Plus profile occasionally appears in SPY World results for ‘online marketing’ and ‘internet marketing’. Not often, but now and then. That’s fine. It gives my parents bragging rights:
Whoa. My traffic went up!
But then I looked at traffic. There’s more than bragging rights at stake here. I’ve never gotten clicks or impressions for ‘online marketing’ or ‘internet marketing’. When Google Search Plus Your World showed up, I started getting both:
My rankings haven’t improved. The only change: My Plus profile, showing up in organic search results.
A strong Google+ profile = organic search traffic
Get a strong Google Plus profile, and you’ll see stronger Google organic traffic. Google’s showing Search Plus Your World blended right into the organic results of folks who put you in their circles:
And, as I showed above, Google’s pushing Adwords results down the page, taking over the top-right corner of some search results with relevant Plus profiles/pages.
Even better, there’s a lot less competition on Google Plus than in the organic Google results. So, you can get real estate in the top 10 SERPs, for super-competitive terms, by staking out territory in Google Plus.
You need to get a Google Plus profile, and start growing it:
- Put influential people from your industry/profession/likes/dislikes in your circles.
- Curate content on Google Plus.
- If folks comment on your Plus posts, reply.
- Comment on, +1 and reshare cool stuff you find on Plus.
Gogogogogogo. Unless you’re in internet marketing. In that case, give me a few minutes to print my ranking so my parents can hang it on their fridge.
For all the folks who helped me by filling out the Google+ ranking factors survey: I haven’t forgotten it. I’m not ignoring you. Just digging up lots of other data so I can pull together something useful. Please put away the rotten tomatoes.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.