Random encounter table for SEO
Ian Lurie Dec 6 2011
(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.)
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In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll, stomped by a royally ticked-off giant, or accosted by pixies.
Hey. Don’t laugh. Pixies are scary.
Somewhere along the way in my lengthy gaming career, I realized that life is actually a long series of random encounters. 15 or so years in SEO has proved it, beyond all doubt. Hence, the table you see above.
Tomorrow: Actual learning. Serious stuff. No more silliness. Honest.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More