SEO Myth Smackdown: Link Trading

Ian Lurie

I get a lot of e-mails like this one:

I am the webmaster at and I think our sites are a great match. Would you like to trade links with me?

The answer is no.

As a search engine optimization device, link trading is worthless. So are so-called ‘link triangles’, where you link to someone who links to someone else who then links to you.

At best, Google and other search engines will ignore you. At worst, they’ll ban you for trying to trick them.

Trust me. Link. Trades. Don’t. Work.

On the bright side, you can stop putting time into that ‘resources’ page on your site…

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