SEO Myth Smackdown: Link Trading
Ian Lurie Dec 28 2006
I get a lot of e-mails like this one:
I am the webmaster at blahblah.com and I think our sites are a great match. Would you like to trade links with me?
The answer is no.
As a search engine optimization device, link trading is worthless. So are so-called ‘link triangles’, where you link to someone who links to someone else who then links to you.
At best, Google and other search engines will ignore you. At worst, they’ll ban you for trying to trick them.
Trust me. Link. Trades. Don’t. Work.
On the bright side, you can stop putting time into that ‘resources’ page on your site…
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More