SEO Myth Smackdown: Link Trading
Ian Lurie Dec 28 2006
I get a lot of e-mails like this one:
I am the webmaster at blahblah.com and I think our sites are a great match. Would you like to trade links with me?
The answer is no.
As a search engine optimization device, link trading is worthless. So are so-called ‘link triangles’, where you link to someone who links to someone else who then links to you.
At best, Google and other search engines will ignore you. At worst, they’ll ban you for trying to trick them.
Trust me. Link. Trades. Don’t. Work.
On the bright side, you can stop putting time into that ‘resources’ page on your site…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More