Cancel
Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

crankitout

Ian Lurie //  13 Aug, 2015

10 Phrases That May Get You Fired (By Your Agency)

I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping… Read More

My Evernote knowledge base

Ian Lurie //  10 Aug, 2015

Fast Research for Internet Marketers: Faking the T-Shaped Knowledge Set

Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An… Read More

Ian Lurie //  29 Jun, 2015

To my team, at 20

This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out… Read More

Ian Lurie //  18 Jun, 2015

Why not?

TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team… Read More

Portent's baby picture

Ian Lurie //  5 Jun, 2015

Holy shit. Portent is 20 years old.

Today Portent is 20 years old. I forgot until another Portent-ite reminded me. Which is painfully typical. Like a lot of CEOs, I tend to focus on the bad areas for improvement and mistakes instead of the milestones. We’re having our big party next week, but for today I’m going to: 1. Break protocol and… Read More

The channels

Ian Lurie //  1 Jun, 2015

The Internet Marketing Stack: Channels

This is the very last post in the marketing stack series! Want to start from the beginning? Click here. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned ← You are here Channels are like pipes. They’re the machinery that puts… Read More

Content. It's kind of important.

Ian Lurie //  1 Jun, 2015

The Internet Marketing Stack: Content

In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant: All… Read More

Analytics listens to the marketing stack

Ian Lurie //  1 Jun, 2015

The Internet Marketing Stack: Analytics

In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned Analytics… Read More

Infrastructure drives internet marketing. It's the base of the stack.

Ian Lurie //  1 Jun, 2015

The Marketing Stack: Infrastructure

In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content to… Read More

The internet marketing stack

Ian Lurie //  1 Jun, 2015

The Internet Marketing Stack: Overview

I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough). Instead,… Read More

timesavedpermonth

Ian Lurie //  21 May, 2015

How to get back 14 hours of your life (every month)

I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per… Read More

screamingbaby

Ian Lurie //  14 Apr, 2015

Mobile SEO: Should I Be Worried?

As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your… Read More

mobilepocalyse

Ian Lurie //  3 Apr, 2015

The Coming Mobile SEO End Times

Whoops. We had one crucial piece of data wrong: Wikipedia.org is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we… Read More

Evil is easier!

Ian Lurie //  18 Mar, 2015

Internet Marketing For Asshats

There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This… Read More

penguinopalyse

Ian Lurie //  2 Mar, 2015

Penguin, SEO & the Apocalypse

SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely… Read More

1 2 3 106