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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

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Articles by Ian Lurie

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Ian Lurie //  15 Aug, 2014

20 Copywriting Disasters: Webinar Slides, Video

Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are… Read More

dangingonwire

Ian Lurie //  28 Jul, 2014

Net Neutrality: It’s more than streaming video

This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in… Read More

Yep. Ian's back as Portent's CEO.

Ian Lurie //  18 Jul, 2014

Yep. I’m back.

Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done.… Read More

screamingbaby

Ian Lurie //  7 Jul, 2014

Presentation Horrors: Don’t Do These Things

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

Portent's growth chart

Ian Lurie //  5 Jun, 2014

10 Lessons After 19 Years In Business

Today, Portent is 19 years old. It can now legally drink in Canada. I’ve screwed up a lot of stuff. But we’re still here, so I’ll give myself a small pat on the back. Clearly, we’ve done something right. If I could tell 26-year-old self 10 things to improve Portent’s first 19 years, here’s what… Read More

WHOIS result: Name Servers

Ian Lurie //  29 May, 2014

When Idiots Attack: How to Handle Web Site Plagiarism

Earlier this week, a ex-Portent employee-who-remains-a-fan sent me a note: Sure enough, it had happened again: Someone ripped off our site, images, text and all. They didn’t even bother to change the names. Apparently, we now have an office in Sydney: To me, there are three classes of plagiarists: The smart: They steal your copy,… Read More

raingage-strategic-featured

Ian Lurie //  21 May, 2014

Announcing RainGage

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

clientvsus

Ian Lurie //  13 May, 2014

One-Trick Ponies Get Shot: Doing Digital Strategy Right

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation… Read More

Page load time: Go from 8 to 5

Ian Lurie //  9 May, 2014

Research: Site Speed Is Hurting Your Everyone’s Revenue

Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again. Portent’s analytics genius, Michael Weigand, and his faithful right-hand man, Timothy Gillman, did some math based on… Read More

The stack

Ian Lurie //  21 Apr, 2014

The Marketing Stack, aka: Why Do You Keep Getting Fired?

TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in your contract. We created the Marketing Stack to explain it. Click here to see it. Tactics should drive strategy, which should drive tactics. Now that you’ve sprained your frontal lobe, let… Read More

Sorry, I couldn't resist

Ian Lurie //  9 Apr, 2014

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing… Read More

Pretty good stock performance, yes?

Ian Lurie //  4 Apr, 2014

6 Reasons We All Need To Stop Complaining

All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us… Read More

OH GOD WE'RE UNDER PENALTY

Ian Lurie //  20 Mar, 2014

Portent.com: Under manual penalty

This is an hour-by-hour, day-by-day narration of Portent’s time in the Google Penalty box. If you want to read in order, read from the bottom up. While our time under penalty was very short, the lessons are good ones. We did the same work for ourselves that we’d do for other clients, with the exception… Read More

What Ian isn't doing

Ian Lurie //  19 Mar, 2014

Why I changed jobs

When we announced my job change, I figured it’d just slip by. Who’d care if I shuffled leadership at Portent? I’m just some guy. Man, was I in for a shock. I got literally thousands of ‘congrats,’ and hundreds of ‘WTFs?!!’ Which was flattering, and a little intimidating. Hopefully this explains the why, what and… Read More

scatterplot

Ian Lurie //  31 Jan, 2014

Attribution-fu: Slides and video

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

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