An SEO’s Guide To Getting $h!t Done

Ian Lurie

SEO consultants love the principled stand. We make recommendations like You Must Change Your Sitewide Navigation Or Die. Change Your Content Or You Are Doomed. Optimize for E-A-T.

Clients don’t want to hear it. They don’t trust us. We’re walking in off the street and making arcane, complex recommendations about a single channel. So they respond by saying “We don’t have the resources” or “Prove it first.”

They’re not bad clients. We’re lousy consultants. We need to learn to make incremental requests that will pay off, then use successes to build trust and momentum.

This is my presentation/rant on the subject:

I’ve talked about client participation and roadblocks in digital marketing, too. Have a look here: Digital Marketing Strategy That Works.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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Comments

  1. Your sense of humor combined with these smart hacks made for a swift read of the 95 slides. Thanks for sharing.

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