PPC

Elizabeth Marsten 21 Dec, 2010

Taking the Microsoft AdExcellence Exam Part 3

Ready to move on to Targeting? This one is a short one, but it’s an important one, so here we go, one step closer to taking the adExcellence exam! Targeting (3:24) Targeting has several optional features that will make your campaigns more effective like geo-targeting, day of the week, hours of the day, gender and… Read More

PPC

Elizabeth Marsten 8 Dec, 2010

Taking the Microsoft AdExcellence Exam Part 2

Continuing on with Part 2 of our 7 part series, I won’t dilly dally with details and like Lord of the Rings: The Two Towers, we’re just going to jump right into our guide on taking the adExcellence exam, Getting Started. Creating an Account (3:58) This section is a quick overview on how to set… Read More

PPC

Elizabeth Marsten 2 Dec, 2010

AdCenter Syndicated Search Partners

How do you know when you’ve hit a nerve? When MSN adCenter writes an entire post meant to deconstruct your post about adCenter Syndicated Search Partners. That was…surprising. But- it did finally crack a discussion about syndicated search partners wide open. First off – I don’t think Microsoft adCenter liked my writing style. I’m snarky.… Read More

PPC

Elizabeth Marsten 24 Nov, 2010

Taking the Microsoft AdExcellence Exam Part 4

Moving on the part 4 in the Microsoft adExcellence Exam series, we explore the Tracking Ad Performance section. After this, you’re more than half way there! Microsoft Adcenter Reports (3:22) This section just explains where to find the reporting features and what kinds of reports where are. -There are 3 types of reports: Delivery, Budget… Read More

PPC

Elizabeth Marsten 23 Nov, 2010

Taking the Microsoft AdExcellence Exam Part 1

Back in 2006 I took this little test for Yahoo to become a Search Ambassador. The test was pretty silly, a few of the questions actually required an answer that proclaimed Yahoo to be the greatest like “With the most searches globally, which search engine has more than X million searches?” Choose from Google, Yahoo,… Read More

PPC

Elizabeth Marsten 9 Nov, 2010

AdCenter Syndicated Search Partners- The Content Network of 2006

I’m sure someone in branding at Google had a reason for trying to rename the Content Network the Display Network, if only to help us all forget about those awful lists of sites and thousands of impressions where clicks went to die, were unmanageable and never made a cent. Welcome to 2010, where as usual,… Read More

PPC

Elizabeth Marsten 28 Oct, 2010

Pimping Out Product Extension Ads

As of Thursday the 14th of October, Google released additional attributes that you and I can use to control and track those products that show up in product extension ads better. And as of Wednesday, October 17th, 2012, Google is moving to an all paid platform, so I’ve updated this post. Each item that has… Read More

PPC

Elizabeth Marsten 11 Oct, 2010

Using Negative Keywords to Direct Traffic

Not a new concept by any means, but more and more accounts aren’t using it enough. With the introduction of modified broad match advertisers should consider using keyword lists from one ad group or campaign to filter and “push” traffic from one ad group to another. In order for this work though, you’ve got to… Read More

PPC

Elizabeth Marsten 9 Sep, 2010

Google Instant Search and PPC – What Does it Mean?

I couldn’t resist. A chance to reference double rainbow guy came along and I took it. You know you would too. Google Instant Search launches, SEOs and PPCers alike start speculating, predicting and of course playing with it. But seriously, what does it means for PPC? Here are the basics: Google says ad impressions will… Read More

Internet Marketing

Elizabeth Marsten 12 Aug, 2010

Transferring Google Base and Google Webmaster Tools

In AdWords the ability to utilize the product ads option of linking a client’s Google Merchant (otherwise known as Base) account to their AdWords is a oft-used and loved feature by Portent. Google Merchant Center is free and of course, anything you can do in AdWords to stand out on a SERP is a plus-… Read More

PPC

Elizabeth Marsten 5 Aug, 2010

MSN AdCenter Secrets- While They Last!

Before the merge happens completely, it occurred to me that I should be sharing the tips and tricks that I had in my SMX Advanced presentation in June of this year. So you can either check out the full presentation for Test that Ad! below or just keep on reading for some great tidbits of… Read More

PPC

Elizabeth Marsten 19 Jul, 2010

PPC Negative Keyword Tales

We all know what a negative keyword list is- the qualifiers around your keywords that you don’t want associated with your business or ads. Words like free, cheap, download and wholesale are quite popular and there are some great lists out there in the hundreds of common keywords you should be adding. But- when is… Read More

PPC

Elizabeth Marsten 6 Jul, 2010

Fun Facts & Tips About AdCenter and Yahoo Paid Search Alliance

Look out it’s coming, the rhymes with “bustercluck” search alliance known as Microhoo. Or as they like to call it “the creation of the unified marketplace.” As we paid search marketers are all aware, October is the intended date in which the Yahoo paid search interface will cease to exist and everything will be managed… Read More

PPC

Elizabeth Marsten 1 Jul, 2010

Huzzah! Workshop Series in Seattle

Wappow Search and Social Workshops are holding great beginner, intermediate and advanced courses this month! I know they’re great because both Ian and myself will be leading sessions! (Hey, you’ve got to brag modestly somewhere, right?) Learn how to build your business and manage your brand online. 1 day of intense learning from search engine… Read More

PPC

Elizabeth Marsten 8 Jun, 2010

BP’s Buying the Oil Spill

ABC News posted a story over the weekend about one of BP’s latest efforts to control the complete and total beating that their reputation has taken and that is: buying PPC ads on keywords like “oil spill” “oil spill clean up” and “oil disaster gulf of mexico” at a rate predicted around $10,000 per day.… Read More

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