PPC

Ian Lurie 25 Mar, 2011

Blatant Pluggery: The PPC E-books you gotta buy

I am biased here. I’m writing a review of a PPC ebook that one of my own staff wrote. You might think that that means I’ll give her a glowing review. Wrong. I’m biased towards ripping teammates’ writing apart. I edit. I niggle. I ask for changes. I rewrite stuff. When the author is within… Read More

PPC

Elizabeth Marsten 17 Mar, 2011

Google Product Feed Updates & Rich Snippets

Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless. Tragic, right? So here is a breakdown… Read More

PPC

Ryan Moothart 28 Feb, 2011

Three Keys to PPC Ad Copy You Should Be Aware of

Google processes nearly one billion search queries every single day. If you estimate that an average of four ads show per search query, it would mean Google shows around four billion PPC ads in a 24 hour period. Needless to say, that’s an absurd amount of online advertising being broadcast out to the world. With… Read More

PPC

Elizabeth Marsten 17 Feb, 2011

Taking the Microsoft AdExcellence Exam Part 5

Moving on to section #5 of the video series, Optimizing Ad Performance, we start to see the light at the end of the tunnel of this video series! Stay tuned for parts 6 & 7 to close out this marathon of AdExcellence. Campaign Optimization (6:01) The bottom line of this video is really is how… Read More

PPC

Elizabeth Marsten 7 Feb, 2011

Google Places: Treat Tags & Boost Like Your PPC

Are you managing your own or your client's Google Places page promotion? If not, you probably should think about it. It all boils down to PPC type management in the end and if left to their own devices, you know what will happen. One person fills it out to the best of their ability one… Read More

PPC

Elizabeth Marsten 24 Jan, 2011

Taking the Microsoft AdExcellence Exam Part 4

Moving on the part 4 in the Microsoft adExcellence Exam series, we explore the Tracking Ad Performance section. After this, you’re more than half way there! Microsoft Adcenter Reports (3:22) This section just explains where to find the reporting features and what kinds of reports where are. There are 3 types of reports: Delivery, Budget… Read More

PPC

Elizabeth Marsten 21 Dec, 2010

Taking the Microsoft AdExcellence Exam Part 3

Ready to move on to Targeting? This one is a short one, but it’s an important one, so here we go, one step closer to taking the adExcellence exam! Targeting (3:24) Targeting has several optional features that will make your campaigns more effective like geo-targeting, day of the week, hours of the day, gender and… Read More

PPC

Elizabeth Marsten 8 Dec, 2010

Taking the Microsoft AdExcellence Exam Part 2

Continuing on with Part 2 of our 7 part series, I won’t dilly dally with details and like Lord of the Rings: The Two Towers, we’re just going to jump right into our guide on taking the adExcellence exam, Getting Started. Creating an Account (3:58) This section is a quick overview on how to set… Read More

PPC

Elizabeth Marsten 2 Dec, 2010

AdCenter Syndicated Search Partners

How do you know when you’ve hit a nerve? When MSN adCenter writes an entire post meant to deconstruct your post about adCenter Syndicated Search Partners. That was…surprising. But- it did finally crack a discussion about syndicated search partners wide open. First off – I don’t think Microsoft adCenter liked my writing style. I’m snarky.… Read More

PPC

Elizabeth Marsten 24 Nov, 2010

Taking the Microsoft AdExcellence Exam Part 4

Moving on the part 4 in the Microsoft adExcellence Exam series, we explore the Tracking Ad Performance section. After this, you’re more than half way there! Microsoft Adcenter Reports (3:22) This section just explains where to find the reporting features and what kinds of reports where are. -There are 3 types of reports: Delivery, Budget… Read More

PPC

Elizabeth Marsten 23 Nov, 2010

Taking the Microsoft AdExcellence Exam Part 1

Back in 2006 I took this little test for Yahoo to become a Search Ambassador. The test was pretty silly, a few of the questions actually required an answer that proclaimed Yahoo to be the greatest like “With the most searches globally, which search engine has more than X million searches?” Choose from Google, Yahoo,… Read More

PPC

Elizabeth Marsten 9 Nov, 2010

AdCenter Syndicated Search Partners- The Content Network of 2006

I’m sure someone in branding at Google had a reason for trying to rename the Content Network the Display Network, if only to help us all forget about those awful lists of sites and thousands of impressions where clicks went to die, were unmanageable and never made a cent. Welcome to 2010, where as usual,… Read More

PPC

Elizabeth Marsten 28 Oct, 2010

Pimping Out Product Extension Ads

As of Thursday the 14th of October, Google released additional attributes that you and I can use to control and track those products that show up in product extension ads better. And as of Wednesday, October 17th, 2012, Google is moving to an all paid platform, so I’ve updated this post. Each item that has… Read More

PPC

Elizabeth Marsten 11 Oct, 2010

Using Negative Keywords to Direct Traffic

Not a new concept by any means, but more and more accounts aren’t using it enough. With the introduction of modified broad match advertisers should consider using keyword lists from one ad group or campaign to filter and “push” traffic from one ad group to another. In order for this work though, you’ve got to… Read More

PPC

Elizabeth Marsten 9 Sep, 2010

Google Instant Search and PPC – What Does it Mean?

I couldn’t resist. A chance to reference double rainbow guy came along and I took it. You know you would too. Google Instant Search launches, SEOs and PPCers alike start speculating, predicting and of course playing with it. But seriously, what does it means for PPC? Here are the basics: Google says ad impressions will… Read More

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