Update: Keyword Research Tools Showdown (Wordtracker)
I did Wordtracker a disservice in my keyword research tools showdown last week. I am a long, long-time fan of their toolset. So long, in fact, that I’d neglected to thoroughly examine the slick new interface they’ve got, as well as a couple of additional tools.
I’m a little embarrassed, but I’ll get over it. In the mean time, here are the features I missed:
First, they have a neat ‘In Anchor and Title’ measurement that shows:
- The number of pages that include the target phrase in their title tag.
- The number of pages with a backlink that includes the target phrase as the link text.
That’s a great way to get a high-level look at competition.
Next, they’ve updated their KEI formula. I am not a huge fan of KEI in general, but a quick look at the results tell me it’s reasonably accurate at this point. The only time it goes a little awry is for keywords with very low search volumes.
There are more features, as well, but these two alone make Wordtracker a must if you’re a pro.
Thanks to Mal Darwen at Wordtracker for pointing out my errors without cursing at me.
You can get a tour of the new features, and how to apply them, on the Wordtracker web site, here.
I am not a Wordtracker affiliate. Nor are they paying me. Nor do I get free service, cars, a luxury jet, food for my guinea pigs or any other form of compensation from Wordtracker. I am just. a. fan. Suck on that, FTC.