Content
How to Prioritize the Most Common Content Marketing Best Practices in 2023
Use the priority and effort ratings assigned to each content marketing best practice to realistically assess which strategies you should focus on.
Our Work
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
All in-house by one agency. Coordinated digital strategy and execution.
SEO
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
PPC
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Social Media
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
CRO
Innovative Marketing on a Budget: Why Your Business Needs CRO
Conversion Rate Optimization (CRO) allows you to improve your website performance using methods like AB testing. Learn why CRO is a smart investment right now.
Paid Media
Ad Rank in Google Ads: What You Need to Know
Having a high ad rank yields more visible ads for a lower CPC. Learn what ad rank is, how it’s calculated, and how you can increase it.
