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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

Articles by Ian Lurie

Ian Lurie //  30 Oct, 2018

Pick Another Playground: Link Schemes & Lessons From The Skinny Kid

Note: Zillow hired me to review the proposed bylaw change that led to this post. Redfin wrote that proposal. Redfin and Zillow aren’t buddies. I hope that didn’t affect my analysis. But keep in mind that someone who opposes this proposal paid me to write. I wrote a recent post on Inman.com about a proposed… Read More

Ian Lurie //  25 Oct, 2018

PPC For Beginners: Learn From My Mistakes

Slides from my ACP-LS talk, “Fast Times, Easy Wins And Burned Money: A Beginner’s Guide to PPC” It’s my beginner’s perspective on PPC and what not to do. (It’s a lot of slides. Don’t worry, every slide has a single idea. No bullets. Because bullets kill.) A Very Brief Sales Pitch I don’t do this… Read More

Ian Lurie //  10 Oct, 2018

5 Lessons For Entrepreneurs: 2018 Edition

It continues to be quite a ride. Here’s the latest version of Five Lessons For Entrepreneurs. My no-bullpoop guide to running your own company, big or small:

Content worfklow using github and markdown with a typewriter and laptop side by side

Ian Lurie //  13 Sep, 2018

Content Workflow Using Github And Markdown

We create digital content for the internet. But our content workflow still uses processes and tools that date back to the early days of desktop publishing. We need an update. Learn a fast, streamlined workflow that uses Github and Markdown to bring digital content creation into the 21st Century.

Ian Lurie //  8 Aug, 2018

Creating Kick-Ass Marketing Reports Through Progressive Detail

Marketing reports damage my car. Sometimes, when I walk out of a meeting, usually a quarterly or monthly There-Is-A-Very-Important-Person-In-The-Room kind of meeting, I head to my car. I close the door. I crank up the radio. Then I punch the roof as hard as I can while screaming “fuuuuuuuuuuuuuuuuuuu.” Most of the time, that’s because… Read More

Ian Lurie //  23 May, 2018

Set Up A GDPR Cookie Consent Form Using Google Tag Manager

NOTE: This is not legal advice. We are not lawyers. It’s also not the only thing you’ll need to do to reach GDPR compliance for your business. Cookie consent is only one portion of GDPR compliance. Please consult legal counsel before implementing this solution. Another note: This solution works for cookies fired from inside the… Read More

Ian Lurie //  10 May, 2018

The GDPR: 29 Things ALL Marketers Must Know

First: None of this is legal advice. I’m 24 years out of law school, and my eyes cross when I read any form of legislation. For the legalities, visit the GDPR site and/or hire a lawyer. I wrote this list while ranting about the various awful blog posts I’ve read by “experts,” and marketers’ tendency… Read More

Ian Lurie //  5 Apr, 2018

Facebook Marketing: What’s Changing, What’s Not, & What To Do

OH GODS FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the social network to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars,… Read More

Ian Lurie //  8 Mar, 2018

Engage Keynote: Intelligent CX Slides & Links

My slides from today’s Engage presentation: From Mailers to CX: 25 Years of Marketing, And Where to Go Next from Ian Lurie Links coming soon.

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Ian Lurie //  26 Feb, 2018

Nerdsplaining And How To Avoid It

There’s a scourge in marketing: Nerdsplaining. It sucks the wind out of meetings, causes eyes to roll violently back, and may cause some clients to choke on their turkey sandwich. If I’ve ever inflicted these on you, leave a comment: PPC: Ask me why your Adwords campaign is sucking wind, and you’ll get a ten-minute… Read More

The content structure brings it all together

Ian Lurie //  21 Feb, 2018

How to Create a Team-based Content Calendar

Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They’re inflexible. They use terminology your team and clients don’t understand, like “10x” and “long form.” They suck because we try to jam our marketing teams into calendars. That’s backward. We should build calendars based on our teams.… Read More

Ian Lurie //  11 Jan, 2018

How To Lead When You’re Not In Charge: A Manual for Marketers

There are few things more butt-clenchingly aggravating than watching a great set of marketing recommendations decay in a stakeholder’s rubbish heap. It happens to me. A lot. So I ponder the problem. A lot. I figured it out: We’re asked to lead, but we’re not in charge. Stakeholders—internal or external— hire us to provide direction… Read More

Ian Lurie //  19 Dec, 2017

The Digital Marketing List: 56 Things You Should Be Doing But Probably Aren’t

My list of digital marketing tactics. I wrote it in March 2008 and last updated it December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s… Read More

Markdown Preview in Atom: Cool, huh?

Ian Lurie //  20 Nov, 2017

How to Set Up & Use Atom as a Markdown Editor

In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great… Read More

Ian Lurie //  30 Oct, 2017

Code Coverage Analysis for Better Page Speed

My team wrote a complete guide to page speed. You can find it here. It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead… Read More

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