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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Ian Lurie //  5 Apr, 2018

Facebook Marketing: What’s Changing, What’s Not, & What To Do

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars,… Read More

Ian Lurie //  8 Mar, 2018

Engage Keynote: Intelligent CX Slides & Links

My slides from today’s Engage presentation: From Mailers to CX: 25 Years of Marketing, And Where to Go Next from Ian Lurie Links coming soon.

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Ian Lurie //  26 Feb, 2018

Nerdsplaining And How To Avoid It

There’s a scourge in marketing: Nerdsplaining. It sucks the wind out of meetings, causes eyes to roll violently back, and may cause some clients to choke on their turkey sandwich. If I’ve ever inflicted these on you, leave a comment: PPC: Ask me why your Adwords campaign is sucking wind, and you’ll get a ten-minute… Read More

The content structure brings it all together

Ian Lurie //  21 Feb, 2018

How to Create a Team-based Content Calendar

Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They’re inflexible. They use terminology your team and clients don’t understand, like “10x” and “long form.” They suck because we try to jam our marketing teams into calendars. That’s backward. We should build calendars based on our teams.… Read More

Ian Lurie //  11 Jan, 2018

How To Lead When You’re Not In Charge: A Manual for Marketers

There are few things more butt-clenchingly aggravating than watching a great set of marketing recommendations decay in a stakeholder’s rubbish heap. It happens to me. A lot. So I ponder the problem. A lot. I figured it out: We’re asked to lead, but we’re not in charge. Stakeholders—internal or external— hire us to provide direction… Read More

Ian Lurie //  19 Dec, 2017

The Digital Marketing List: 56 Things You Should Be Doing But Probably Aren’t

My list of digital marketing tactics. I wrote it in March 2008 and last updated it December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s… Read More

Markdown Preview in Atom: Cool, huh?

Ian Lurie //  20 Nov, 2017

How to Set Up & Use Atom as a Markdown Editor

In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great… Read More

Ian Lurie //  30 Oct, 2017

Code Coverage Analysis for Better Page Speed

It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead code.” Dead code (aka code boogers, code klingons, code fungus) is leftover and unused… Read More

Ian Lurie //  26 Oct, 2017

Turning Content into Business: ACP-LS Presentation

Greetings, ACP-LS folks! Here’s my deck and links: Send me questions on Twitter. I love it! Me, on LinkedIn AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if you… Read More

Ian Lurie //  8 Oct, 2017

Marketing as Worldbuilding: The Slides & Links

My Swivel presentation all about marketing worldbuilding: Marketing Worldbuilding: Collaborative Storytelling for Digital from Ian Lurie The Links More links coming later, but for now: AnswerThePublic.com is the standard for questions and interests research. Buzzsumo question search is kick ass Canva is my new favorite fancy-schmancy charts tool Grammarly will save you from philsophy massacres… Read More

Ian Lurie //  4 Oct, 2017

Lean Content for B2B

Here are the slides and links from my Marketing Profs B2B Summit talk today. I talked about content for teams of one, or just a few, or big teams that just don’t have enough resources. Ask me questions in the comments, or tweet me at @portentint. Links AnswerThePublic provides content ideas Atom.io is the best… Read More

Ian Lurie //  6 Sep, 2017

SEO Fallacies That Must Die: 2017 Edition

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

Ian Lurie //  22 Aug, 2017

Portent is Being Acquired

Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance… Read More

Ian Lurie //  16 Jul, 2017

Badger-driven content: Mozcon 2017

The links, the deck, all that stuff: Badger-Style Content – Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I’m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It’s called Lean Content. It lays out… Read More

Digital Marketing Haiku

Ian Lurie //  3 Jul, 2017

Digital Marketing Haiku, Because Why Not?

I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web… Read More

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