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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Markdown Preview in Atom: Cool, huh?

Ian Lurie //  20 Nov, 2017

How to Set Up & Use Atom as a Markdown Editor

In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great… Read More

Ian Lurie //  30 Oct, 2017

Code Coverage Analysis for Better Page Speed

It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead code.” Dead code (aka code boogers, code klingons, code fungus) is leftover and unused… Read More

Ian Lurie //  26 Oct, 2017

Turning Content into Business: ACP-LS Presentation

Greetings, ACP-LS folks! Here’s my deck and links: Send me questions on Twitter. I love it! Me, on LinkedIn AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if you… Read More

Ian Lurie //  8 Oct, 2017

Marketing as Worldbuilding: The Slides & Links

My Swivel presentation all about marketing worldbuilding: Marketing Worldbuilding: Collaborative Storytelling for Digital from Ian Lurie The Links More links coming later, but for now: AnswerThePublic.com is the standard for questions and interests research. Buzzsumo question search is kick ass Canva is my new favorite fancy-schmancy charts tool Grammarly will save you from philsophy massacres… Read More

Ian Lurie //  4 Oct, 2017

Lean Content for B2B

Here are the slides and links from my Marketing Profs B2B Summit talk today. I talked about content for teams of one, or just a few, or big teams that just don’t have enough resources. Ask me questions in the comments, or tweet me at @portentint. Links AnswerThePublic provides content ideas Atom.io is the best… Read More

Ian Lurie //  6 Sep, 2017

SEO Fallacies That Must Die: 2017 Edition

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

Ian Lurie //  22 Aug, 2017

Portent is Being Acquired

Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance… Read More

Ian Lurie //  16 Jul, 2017

Badger-driven content: Mozcon 2017

The links, the deck, all that stuff: Badger-Style Content – Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I’m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It’s called Lean Content. It lays out… Read More

Digital Marketing Haiku

Ian Lurie //  3 Jul, 2017

Digital Marketing Haiku, Because Why Not?

I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web… Read More

Ian Lurie //  12 Apr, 2017

Technical SEO: BS. Own it. The Slides and the Links

Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie Random Me, on Twitter I… Read More

Ian Lurie //  5 Apr, 2017

Influencers: Don’t Chase ’em. Make ’em (Engage Video)

At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk… Read More

Ian Lurie //  30 Mar, 2017

What’s a Good Conversion Rate?

What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question causes in my… Read More

Ian Lurie //  28 Mar, 2017

5 Signs Your Agency Is SEO Clueless

Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate… Read More

Ian Lurie //  14 Mar, 2017

Pi in the Face: Why I (love and) despise ROI

This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t… Read More

Ian Lurie //  8 Mar, 2017

Amazon and Google SEO: My presentation(s)

Update: Now, get 2 for 1! I’ve added my Retail Global slide deck, which gets to the core of these changes and gets more concrete about how to deal with word vectors. Scroll further down for the original Resonate presentation, and relevant links. Needs into Wants: Amazon, Google and the Race for Rankings from Ian… Read More

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