Check Out Our Brand Spankin’ New Small Business Hub!
Cancel
Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Promote Wisely - Principles of Content Promotion

Ian Lurie //  18 Aug, 2016

Principles of Content Promotion

Content-as-marketing isn’t new. The promotional tools, though… Those are new. We’ve never had as cool a toolset as we have now. It’s easy to get drunk on the possibilities. Sober up: Promote Lightly-Branded Content at Top of Funnel Lightly and non-branded content is a top-of-funnel vehicle. Don’t promote it to a high-intent, bottom-of-funnel audience. You’ll… Read More

Slack + Zapier Integrations

Ian Lurie //  5 Aug, 2016

Kick-Ass Slack + Zapier Integrations for Marketers

This post will be very hard to read on a small screen. I show screen caps of Zapier steps. Sorry about that. “I can’t keep track of it all.” I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is… Read More

itsallcontent

Ian Lurie //  4 Aug, 2016

Making amazing content: The links

This is a steadily-growing list of links from my talk about amazing content tactics: The slides Creating Amazing Content from Ian Lurie Markdown-related Daring Fireball guide to Markdown Syntax Marked: An OS X desktop Markdown preview tool MarkdownPad: Windows Markdown preview and editing tool Dillinger.io: Web-based Markdown editing Editing/proofing HemingwayGrammarlyMy plague words list Images Imageoptim… Read More

The Working Content Meeting

Ian Lurie //  18 Jul, 2016

Working Content Meetings May Just Save Your Toes

An alternate title for this post: “How A Working Content Meeting Saved Me from Broken Toes and Smashed Fingers.” I used to throw a lot of temper tantrums at work. About ten years ago I kicked my desk so hard my foot started bleeding right through my shoe. I also punched a palm tree, and… Read More

In digital marketing, this is what "lean" really means

Ian Lurie //  7 Jul, 2016

What “Lean” Really Means

In cycling, to handle a turn at high speed, you lean. As you enter the turn, you push down on the outside pedal, and you lean slightly more than seems prudent. You complete the turn. Then you sprint out of the corner, leaving your competition behind. Marketers often equate “lean” with “lightweight” or “minimal.” It’s… Read More

High ROI, Low Revenue

Ian Lurie //  21 Jun, 2016

High ROI is Costing You Money

In marketing, high return on investment isn’t always a good thing. You can increase ROI by narrowing your audience: Focus on people you know will convert. Spend less and less per conversion. Voila. That’s expensive, flawed reasoning. It restricts access to your marketing world: Let’s do the math: 1,000 customers $100 revenue/customer $10 cost/sale $100,000… Read More

The wrong there their

Ian Lurie //  3 Jun, 2016

How to: Edit and Proofread

Editing and proofreading are a pain in the tuchus. I want to get someone else to read my work. But face it: Most of the time I’ve waited until the last minute. Everyone around me is busy. I have one hour to get this report/blog post/whatever out the door. Here’s my real-world editing routine, taught… Read More

blahblahblah

Ian Lurie //  2 Jun, 2016

Teach me something

This post is more than my usual rant. It’s going to make people squirm. Hell, it made me squirm, because we’re all guilty of my topic: Marketing content has become meaningless word puke. My dark epiphany I did some research today. I wanted to learn a new thing about marketing. So, I looked at ten… Read More

30 Useful Tips for Content

Ian Lurie //  26 May, 2016

30 Content Tips – Slide deck and links

Here’s the deck from my presentation, 30 Little Things To Make Your Content Better: And here’s the video: Links Grammarly: A great proofreading app Hemingway App: Computer-driven editing for more concise content Go learn HTML here Very rough pages showing my HTML examples. View source to see how I did it. Amazing stock photography that… Read More

Ian Lurie //  18 May, 2016

Amazon and Google SEO: My presentation

More coming (including links), but here’s the slide deck from today’s Resonate presentation: Amazon and Google: SEO Priorities from Ian Lurie The links These are some of the resources I mentioned in the presentation. If you don’t see one, let me know. Keyword and competitive analysis MerchantWords Amazon keyword search data AnswerThePublic Keyword and question… Read More

thebowlingball

Ian Lurie //  9 May, 2016

Pooping Bowling Balls and Other Content Truths

Sleep-deprived delirium plus an attempt to ponder copywriting & content produces lists like this: Coming up with a good title for a post: Sometimes it’s easy. Sometimes it’s like pooping a bowling ball. I have to write a lot of crap to write anything good. If you have neither the time nor the money for… Read More

breakups

Ian Lurie //  2 May, 2016

How to get your stuff back after you fire your agency

Someday, you’re going to fire your digital marketing agency. We’ll get boring. You’ll find a younger, sexier marketing agency. It’s not you. It’s us. When that happens, most agencies are pretty smart. They know a friendly exit shows integrity and builds reputation. So they provide an easy transition, delivering creative, PPC accounts and all the… Read More

the-woudagemaal-in-Lemmer-000032730474_Large

Ian Lurie //  27 Apr, 2016

The right (and wrong) content marketing question

When people ask me about content marketing, they always start with one question: “How many pieces of content will I need to…” followed by their business goal. 2,778 should do it. Give or take 500. I’m not being a smartass here (for once). I understand the question. Content creation feels expensive. It’s hard work. It’s… Read More

Marketing-Worldbuilding-Maps-and-Paths-Portent

Ian Lurie //  13 Apr, 2016

Marketers Are Not Storytellers

TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what we, the marketers, do. Before you scroll down and start swearing at me in the comments: I love marketing storytelling. Storytelling is fantastic. It’s… Read More

The DM's Guide to Marketing

Ian Lurie //  30 Mar, 2016

The Dungeon Master’s Guide to Marketing

Note: If you don’t know what D&D (Dungeons and Dragons) is, you should probably leave. Avoid eye contact with this blog post. Step away slowly but do not run. Click the back button. For a DM (Dungeon Master—see the warning above), marketing’s a pretty good gig. You get to write. You get to do nerdy… Read More

1 2 3 108