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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Ian Lurie //  6 Sep, 2017

SEO Fallacies That Must Die: 2017 Edition

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

Ian Lurie //  22 Aug, 2017

Portent is Being Acquired

Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance… Read More

Ian Lurie //  16 Jul, 2017

Badger-driven content: Mozcon 2017

The links, the deck, all that stuff: Badger-Style Content – Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I’m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It’s called Lean Content. It lays out… Read More

Digital Marketing Haiku

Ian Lurie //  3 Jul, 2017

Digital Marketing Haiku, Because Why Not?

I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web… Read More

Ian Lurie //  12 Apr, 2017

Technical SEO: BS. Own it. The Slides and the Links

Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie Random Me, on Twitter I… Read More

Ian Lurie //  5 Apr, 2017

Influencers: Don’t Chase ’em. Make ’em (Engage Video)

At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk… Read More

Ian Lurie //  30 Mar, 2017

What’s a Good Conversion Rate?

What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question causes in my… Read More

Ian Lurie //  28 Mar, 2017

5 Signs Your Agency Is SEO Clueless

Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate… Read More

Ian Lurie //  14 Mar, 2017

Pi in the Face: Why I (love and) despise ROI

This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t… Read More

Ian Lurie //  8 Mar, 2017

Amazon and Google SEO: My presentation(s)

Update: Now, get 2 for 1! I’ve added my Retail Global slide deck, which gets to the core of these changes and gets more concrete about how to deal with word vectors. Scroll further down for the original Resonate presentation, and relevant links. Needs into Wants: Amazon, Google and the Race for Rankings from Ian… Read More

The sexy new entryway

Ian Lurie //  1 Mar, 2017

Portent’s Moving!

Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is:… Read More

Ian Lurie //  22 Feb, 2017

Don’t Panic: Google Site Search Replacements

Google’s discontinuing site search. OH GOD OH MY GOD WHAT ARE WE GOING TO DO HOLY CRAP OH GOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s a… Read More

In marketing, there is no magic lever

Ian Lurie //  16 Feb, 2017

Pulling The Lever: Marketing Wins and Where They Come From

Marketers live for the moment they do that one thing and stats go through the roof. But that doesn’t happen often, and when it does, there’s more to it. There’s a ton of work and learning, and assuming it’s all magical does the field a disservice.

Ian Lurie //  1 Feb, 2017

I Support Breitbart News: The Perils of Remarketing

Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie,… Read More

Ian Lurie //  17 Jan, 2017

20 Bits of Marketing Jargon, And What They Mean

I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons… Read More

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