Lean Content, the ebook, and I’m Tired
Ian Lurie Dec 13 2016
TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here.
Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One
Yes, I used “lean” in the title. It’s a buzzword. Deal with it.
This book is my approach to content creation. It’s how I do blog posts, longform, papers, articles, product descriptions, and anything else that uses words. I talk about tools and techniques. The first chapter is a little philosophical and hand-wavy, but after that, it’s all meaty how-to.
I like the process so much, I use it to write my ebooks. I probably couldn’t have done two in two months without it.
It’s free. Fill out a little form so we can sell you stuff, and you’re all set.*
*We won’t sell you stuff. We’ll ask you if you have any questions. Then, if you’re interested, you can say “Hey, Portent, can you help me with all this cool stuff?”
Enjoy. Send me any questions. In the meantime, I’m going to have a nap.
PS: Last week we released Technical SEO Best Practices. You can get that one for free here.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.