Conflicting One Way Signs PPC

Elizabeth Marsten 17 Aug, 2014

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More

iStock_000024620131Medium PPC

Laura Oden 7 Aug, 2014

Top Seven Targeting Tactics for the Google Display Network 

What is the Google Display Network you might ask? The Google Display Network (GDN) is a collection of websites that partner with Google to display ads on their web pages.  Advertisers can use this channel to find relevant webpages for their message to appear on and increase their marketing reach. Building campaigns on the GDN… Read More

20140728_172946 PPC

Elizabeth Marsten 31 Jul, 2014

Creating Personas for PPC

“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I… Read More

Feature PPC

Ryan Moothart 28 May, 2014

Leverage Attribution Modeling for PPC

Are you using attribution modeling or assisted conversion data in your PPC reports? If you’re not, you’re missing out on some golden opportunities to leverage data to your advantage. We all know the LNDC model (last non-direct click model—the default used by Google Analytics) is not comprehensive enough for us to see the big picture.… Read More

Fuzzy Keyword Matching PPC

Admin 1 May, 2014

Harvesting Bulk Negative Keywords with Excel

When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More

not provided ppc PPC

Michael Wiegand 11 Apr, 2014

(not provided) for Advertisers™ Beta

If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query… Read More

guy PPC

Chad Kearns 21 Mar, 2014

Exploring the Potential Impact of Google AdWords Online Video Ads

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

What am i supposed to do PPC

Timothy Johnson 7 Mar, 2014

Bing’s Automated PPC Solution for Small Businesses

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

Photo Courtesy Of: 401(K) 2013 401(K) 2013 PPC

Kiko Correa 27 Feb, 2014

Are You Optimizing Your PPC Campaigns To Death?

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

google-shopping PPC

Ryan Moothart 6 Feb, 2014

Google Shopping Campaigns Get Results

For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More

AdWords Wishlist PPC

Toni Voutilainen 9 Jan, 2014

An AdWords Wishlist for 2014

This post is brought to you by our special guest, Toni Voutilainen. Toni is a passionate PPC practitioner from a Finland-based Internet Agency Tulos Helsinki, operating in Scandinavia. Tulos and Portent are conducting a pilot of an International Geek Exchange program – this article is the culmination of Toni’s visit here to Seattle. This October, AdWords… Read More

Remarketing for Search Ads PPC

Brian Furey 17 Dec, 2013

Remarketing for Search Ads

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More

Look for Portent’s PPC Essentials for Small Business on New Domain PPC

Chad Kearns 13 Dec, 2013

Look for Portent’s PPC Essentials for Small Business on New Domain

Portent is proud to announce the rebranding of PPC Essentials through the launch of ppc-essentials.com. Designed specifically with the small business advertiser in mind, PPC Essentials offers expert PPC management for monthly paid search budgets under $3,000 per month. The package offering allows businesses operating with a small budget to have an account setup and/or… Read More

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!] PPC

Elizabeth Marsten 4 Dec, 2013

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]

Elizabeth initially presented the information below during her Mozinar on Sept. 10. But for those of you who aren’t interested in an hour-long audio presentation but want more info than a Slideshare, this is the post for you.  Consider this the “Tall,” not Venti version… Give us a break, it’s Seattle. Once upon a time I started… Read More

santa with crying child PPC

Timothy Johnson 25 Oct, 2013

10 PPC Musts for Making Your Holiday 2013 Jolly

Timothy Johnson and Chad Kearns collaborated on this post. The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC suggestions you should implement. Don’t get left out in the cold. Now is the time to prepare so that you can make the most of this… Read More

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