Feature PPC

Leverage Attribution Modeling for PPC

by Ryan Moothart 28 May, 2014

Are you using attribution modeling or assisted conversion data in your PPC reports? If you’re not, you’re missing out on some golden opportunities to leverage data to your advantage. We all know the LNDC model (last non-direct click model—the default used by Google Analytics) is not comprehensive enough for us to see the big picture.… Read More

Fuzzy Keyword Matching PPC

Harvesting Bulk Negative Keywords with Excel

by Admin 1 May, 2014

When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More

not provided ppc PPC

(not provided) for Advertisers™ Beta

by Michael Wiegand 11 Apr, 2014

If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query… Read More

guy PPC

Exploring the Potential Impact of Google AdWords Online Video Ads

by Chad Kearns 21 Mar, 2014

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

What am i supposed to do PPC

Bing’s Automated PPC Solution for Small Businesses

by Timothy Johnson 7 Mar, 2014

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

Photo Courtesy Of: 401(K) 2013 401(K) 2013 PPC

Are You Optimizing Your PPC Campaigns To Death?

by Kiko Correa 27 Feb, 2014

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

google-shopping PPC

Google Shopping Campaigns Get Results

by Ryan Moothart 6 Feb, 2014

For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More

AdWords Wishlist PPC

An AdWords Wishlist for 2014

by Toni Voutilainen 9 Jan, 2014

This post is brought to you by our special guest, Toni Voutilainen. Toni is a passionate PPC practitioner from a Finland-based Internet Agency Tulos Helsinki, operating in Scandinavia. Tulos and Portent are conducting a pilot of an International Geek Exchange program – this article is the culmination of Toni’s visit here to Seattle. This October, AdWords… Read More

Remarketing for Search Ads PPC

Remarketing for Search Ads

by Brian Furey 17 Dec, 2013

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More

Look for Portent’s PPC Essentials for Small Business on New Domain PPC

Look for Portent’s PPC Essentials for Small Business on New Domain

by Chad Kearns 13 Dec, 2013

Portent is proud to announce the rebranding of PPC Essentials through the launch of ppc-essentials.com. Designed specifically with the small business advertiser in mind, PPC Essentials offers expert PPC management for monthly paid search budgets under $3,000 per month. The package offering allows businesses operating with a small budget to have an account setup and/or… Read More

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