The Portent Blog

PPC

11 Oct, 2010

Using Negative Keywords to Direct Traffic

By Elizabeth Marsten

Not a new concept by any means, but more and more accounts aren’t using it enough. With the introduction of modified broad match advertisers should consider using keyword lists from one ad group or campaign to filter and “push” traffic from one ad group to another. In order for this work though, you’ve got to… Read More

PPC

9 Sep, 2010

Google Instant Search and PPC – What Does it Mean?

By Elizabeth Marsten

I couldn’t resist. A chance to reference double rainbow guy came along and I took it. You know you would too. Google Instant Search launches, SEOs and PPCers alike start speculating, predicting and of course playing with it. But seriously, what does it means for PPC? Here are the basics: Google says ad impressions will… Read More

Internet Marketing

12 Aug, 2010

Transferring Google Base and Google Webmaster Tools

By Elizabeth Marsten

In AdWords the ability to utilize the product ads option of linking a client’s Google Merchant (otherwise known as Base) account to their AdWords is a oft-used and loved feature by Portent. Google Merchant Center is free and of course, anything you can do in AdWords to stand out on a SERP is a plus-… Read More

PPC

5 Aug, 2010

MSN AdCenter Secrets- While They Last!

By Elizabeth Marsten

Before the merge happens completely, it occurred to me that I should be sharing the tips and tricks that I had in my SMX Advanced presentation in June of this year. So you can either check out the full presentation for Test that Ad! below or just keep on reading for some great tidbits of… Read More

PPC

19 Jul, 2010

PPC Negative Keyword Tales

By Elizabeth Marsten

We all know what a negative keyword list is- the qualifiers around your keywords that you don’t want associated with your business or ads. Words like free, cheap, download and wholesale are quite popular and there are some great lists out there in the hundreds of common keywords you should be adding. But- when is… Read More

PPC

6 Jul, 2010

Fun Facts & Tips About AdCenter and Yahoo Paid Search Alliance

By Elizabeth Marsten

Look out it’s coming, the rhymes with “bustercluck” search alliance known as Microhoo. Or as they like to call it “the creation of the unified marketplace.” As we paid search marketers are all aware, October is the intended date in which the Yahoo paid search interface will cease to exist and everything will be managed… Read More

PPC

1 Jul, 2010

Huzzah! Workshop Series in Seattle

By Elizabeth Marsten

Wappow Search and Social Workshops are holding great beginner, intermediate and advanced courses this month! I know they’re great because both Ian and myself will be leading sessions! (Hey, you’ve got to brag modestly somewhere, right?) Learn how to build your business and manage your brand online. 1 day of intense learning from search engine… Read More

PPC

8 Jun, 2010

BP’s Buying the Oil Spill

By Elizabeth Marsten

ABC News posted a story over the weekend about one of BP’s latest efforts to control the complete and total beating that their reputation has taken and that is: buying PPC ads on keywords like “oil spill” “oil spill clean up” and “oil disaster gulf of mexico” at a rate predicted around $10,000 per day.… Read More

PPC

4 Jun, 2010

Speaking at SMX Advanced 2010

By Elizabeth Marsten

If you’re one of the lucky few going to this sold out conference, be sure to come by and check out the paid search track session- Test that Ad! on Tuesday at 3:30pm. I’ll be speaking on some themes to test, tricks to test and things to try! Paid Search Track Test That Ad! –… Read More

PPC

1 Jun, 2010

Google AdWords Search Partner Network

By Elizabeth Marsten

Dear Google, It’s time. You’ve given us the ability to segment out search from search partner traffic and yes, we see it now- search partners aren’t so great. We’d like control now so we can make it great. Don’t get me wrong, I love a lot of the new features- the extensions tab, product extensions,… Read More

PPC

6 May, 2010

22 Free Keyword Tools for PPC and SEO

By Elizabeth Marsten

It happens to the best of us, one day you’re plugging along and you realize, you need to expand your keyword list, you need more niches, you need to spend more or you need to make more. So what do you do? Try any one of these free keyword tools or create your own methods… Read More

PPC

23 Apr, 2010

5 Strategies to Pass the Google Exam

By Josh Patrice

The Google AdWords Exam is actually kinda tough. A lot of people fail it, and studying for the test takes awhile. Here's 5 tips to make studying for the Google Exam easier.

adwords remarketing PPC

25 Mar, 2010

Google Adwords remarketing: Great tutorial by Elizabeth Marsten

By Ian Lurie

Google just introduced Adwords Remarketing, which lets you target content network ads based on previous audience behavior. Elizabeth Marsten of Portent (my company) just wrote a comprehensive tutorial on using remarketing. It’s a must-read, and I’m not just saying that because it’s one of my staff. Go check it out! [ Google Adwords Remarketing: Everything… Read More

PPC

25 Mar, 2010

Google AdWords ReMarketing – Everything You Need to Know

By Elizabeth Marsten

It’s so new that there was bubble wrap on the account when I unwrapped the new “Audiences” tab. If you haven’t heard of it yet, it’s the newest toy being made available in AdWords- Remarketing on the Content Network. Remarketing is not a new concept, the idea of basically, trying again with a potential customer… Read More

PPC

24 Mar, 2010

MSN AdCenter Match Types Can Determine Your Ad Position

By Elizabeth Marsten

Recently I was able to ask some more specific “PPC nerd” questions of an AdCenter rep and got to really drill down into match types, the way the keywords are “locked” together, ad position and how it’s been changed since Bing came online. For those that don’t know, AdCenter keywords are unique for match types… Read More

1 6 7 8 9 10 13