Free report: A Changing Standard for SEO Spam

Ian Lurie

When you look at over 250,000 links from Penguin-penalized sites, you learn a thing or two. We put together a report based on an analysis of a lot of links, and found that:

  • While folks like to portray Google as fumbling their anti-spam efforts and missing many offenders, the big G may simply be prioritizing.
  • Google is becoming less and less tolerant of link spam. So there’s no “safe” amount of manipulative links in your profile.
  • You need to talk to your SEO agency or expert. Find out what kind of links they’ve been adding. If they’re manipulative in any way, understand: You are at risk of a penalty.

No sermon here: Do what you feel is right for your business. But do it with an eyes-open understanding of the risks. If you want to see the specifics, check out our new report, “A Changing Standard for SEO Spam.” No e-mail required, no strings attached:

A Changing Standard for SEO Spam | PDF, 361kb

Please, read it!

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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  1. I’m handing this out to clients. I have a guy who says “My last SEO girl got our company to number one in two weeks!” “Oh, but then we plummeted at the end of last year.”
    He gets it, but this will help him really get it.

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