I’ve been kind of a jerk lately, even by my standards. My guilt is your gain, though – I just finished writing an e-book, and I’m making it available free, no strings attached:
The Fat-Free Guide to Conversation Monitoring shows you how to monitor what folks say about you in social media using Google Reader and a few keyword searches.
You can read it online in Scribd format, or download it, both from this link:
Disclaimer: There are some exceptionally cool social media monitoring tools out there. I am in no way trying to say you can do what those tools do using nothing but Google Reader. But it’s a great way to start.