Free e-book: Social Media Monitoring w/ Google Reader

Ian Lurie

I’ve been kind of a jerk lately, even by my standards. My guilt is your gain, though – I just finished writing an e-book, and I’m making it available free, no strings attached:
The Fat-Free Guide to Conversation Monitoring shows you how to monitor what folks say about you in social media using Google Reader and a few keyword searches.
You can read it online in Scribd format, or download it, both from this link:

Disclaimer: There are some exceptionally cool social media monitoring tools out there. I am in no way trying to say you can do what those tools do using nothing but Google Reader. But it’s a great way to start.

SEO Copywriting eBook
Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Thanks Ian,
    This is a win/win. I love it when you are a big fat jerk, it makes for some entertaining yet educational reading material. And now, with the guilt you are carrying around we get a “free” book.
    Does it get any better?

  2. Ian, Thanks that was helpful. I use Google Reader fairly heavily, but hadn’t brought these queries into it before.

  3. Hi Ian,
    Thanks for the book. I appreciate that you are willing to share your knowledge with the masses. I am a somewhat regular reader who enjoys your blog and your style of writing.

  4. I have used Reader just for reading blogs for a long time, but this was great new advice! Great tips, and really fun to read through!

  5. Hey Ian
    Wow your guide was great, it really helped me, didn’t have a clue about the twitter search page, I am going to have a think about my main keywords then set up alerts for them right now.
    The book was really easy to understand, short and too the point, not filled with rubbish, which is always a good thing in my eyes.
    Thanks so much, Sally 🙂

  6. Ian:
    Thanks for sharing…it’s a good thing.
    I’ve used Google Alerts for brand monitoring, but not Reader.
    Will give it a view and check out your queries.

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