Welcome to the Training Hub

From eBooks to video tutorials, we at Portent love to share our integrated Internet marketing knowledge. We hope these resources help you build your business.

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30 Things to Make Your Content Better
Internet Marketing

Crafted by Ian Lurie

30 Little Things to Make Your Content Better

Great content is about the big idea, sure. But it’s also about the little things. Portent’s CEO, Ian Lurie, will walk you through 30 can’t-skip best practices to improve your content, no matter the audience.

Duration: 1 hour 3 minutes
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Michael Wiegand - Analytics Architect - Portent
Analytics

Crafted by Michael Wiegand

How to Connect Your CRM & Web Analytics Platforms

Portent’s Analytics Architect Michael Wiegand gives a detailed walkthrough of how to integrate your CRM and Web Analytics Platforms to create unmatched insight and actionable, closed-loop analytics.

Duration: 51 minutes 35 seconds
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Ken Colborn - Portent - Alumni
SEO

Crafted by Ken Colborn

SEO for Dynamic Websites with AJAX & Angular

In this PortentU webinar, Ken Colborn shows you how to optimize dynamic sites, getting search engines to properly crawl AJAX, Ember, AngularJS and more.

Duration: 43 minutes 29 seconds
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SEO

Crafted by Kaitlin McMichael

International SEO Strategy Guide

In this PortentU webinar, Kaitlin McMichael shows you how to plan, execute, and measure a successful international SEO strategy, including anticipated ROI.

Duration: 59 minutes 38 seconds
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Michael Wiegand - Analytics Architect - Portent
Analytics

Crafted by Michael Wiegand

Hyper-Local Analytics Made Easy

Portent’s Analytics Architect Michael Wiegand will show you how to build rich visualizations with website performance by neighborhood with Google Analytics.

Duration: 46 minutes 38 seconds
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PPC

Crafted by Mike Fitterer

PPC When Time & Sanity Are Scarce – The Webinar

Portent’s PPC Team Lead Mike Fitterer will give you strategic, actionable advice on how to manage PPC successfully when you’re managing everything.

Duration: 55 minutes 48 seconds
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Force-directed diagram of the post-rebuild site
SEO

Crafted by The Portent Team

Force-directed Crawl Diagram

At-a-glance SEO diagnosis using force-directed diagrams

$97

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George Freitag - Portent
SEO

Crafted by George Freitag

SEO for Mobile Devices – “The 30 Minute Audit”

In this webinar, George Freitag shows how to uncover your best mobile SEO opportunities, and future-proof your site for the mobile-first era of digital.

Duration: 40 minutes 4 seconds
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Alex DeLeon - Portent - Social Media
Social

Crafted by Alex DeLeon

What Paid Social & Organic Reach Means To Your Team Now

Organic social reach and virality have faded to a dim memory. Alex DeLeon covers the increasingly critical role of Paid Social in your marketing mix.

Duration: 41 minutes 21 seconds
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Tim Gillman - Portent - Analytics
Analytics

Crafted by Timothy Gillman

Google Analytics Goals You Should Track – 4 Musts

Timothy Gillman, Analytics Strategist shows you 4 GA goals every website needs to track, and how to track them. All explained with cheesy stock photos.

Duration: 40 minutes 35 seconds
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Ken Colborn - Portent - Alumni
SEO

Crafted by Ken Colborn

The 30 Minute SEO Audit

Learn how to review your website for common SEO issues in 30 minutes or less. Ken Colborn shares the actionable steps and tools needed to triage a site quickly.

Duration: 57 minutes 29 seconds
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Michael Wiegand - Analytics Architect - Portent
Analytics

Crafted by Michael Wiegand

Measure Shopper Engagement – Find The Funnel Tipping Point

How engaged is your audience, really? Get beyond surface metrics like Bounce Rate & Visit Duration to determine the engagement tipping points in your funnel.

Duration: 27 minutes 55 seconds
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Chad Kearns - Portent
PPC

Crafted by Chad Kearns

Facebook Ads Best Practices

Building reach via paid social is a critical digital marketing component. Fight through the explosion of formats & targeting options to bring clarity and control.

Duration: 58 minutes 53 seconds
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Ian Lurie - Copywriting Disasters - Portent
Internet Marketing

Crafted by Ian Lurie

20 Copywriting Disasters & How to Avoid Them

Portent rants a lot about the importance of great copy. Our Founder & CEO Ian Lurie shares both tips and the strategy to get you writing like a pro.

Duration: 58 minutes 19 seconds
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George Freitag - Portent
SEO

Crafted by George Freitag

Local SEO Best Practices – “Get on That Map”

Review the essential elements of SEO for small or local businesses with George Freitag, including citations, maps, reviews, onsite content, links and more.

Duration: 1 hour 46 seconds
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Internet Marketing

Crafted by Sara Lingafelter

Viral Marketing Fundamentals – The Principles of Virality

The crucial difference between popularity and virality. Get professional guidance on how to activate your audience and spread the good word about your brand.

Duration: 1 hour 1 minute 36 seconds
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SEO

Crafted by The Portent Team

How to Present SEO Results to an Executive Team

While PPC can show off direct ROI, your SEO efforts can be tough to quantify. Knowing how to report on SEO, and how to communicate your wins becomes vital.

Duration: 29 minutes 23 seconds
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Ian Lurie - Copywriting Disasters - Portent
Internet Marketing

Crafted by Ian Lurie

Attribution for Digital and Offline Marketing

Back in the old days, marketers amazingly still measured attribution. They used techniques that still work, for some of your toughest measurement challenges.

Duration: 58 minutes 3 seconds
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Product Listing Ads for Beginners (eBook)
eBook

Crafted by The Portent Team

Product Listing Ads for Beginners

We figured out PLAs so you don’t have to

Approximately a 30 minute read
Download the EBook
eBook

Crafted by The Portent Team

Getting Started in PPC: Fast!

Expert PPC advice to hit the ground running

Approximately a 27 minute read
Download the EBook
PPC for Your Small Business - Books 1 and 2
eBook

Crafted by The Portent Team

PPC for Your Small Business

The guide for any small business owner who wants to expand their customer reach.

Download the EBook
Cover of PPC
eBook

Crafted by The Portent Team

Write Ad Copy that Inspires Greatness

Tackle pay-per-click marketing by delivering inventive, real world advice

Download the EBook
SEO Essentials: 10Thing Site Review
SEO

Crafted by The Portent Team

SEO Essentials

You will receive 10 easy-to-execute, customized tips aimed at improving your search rankings from one of our expert SEO strategists

$1,000

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Web Marketing All in One for Dummies
eBook

Crafted by The Portent Team

Web Marketing for Dummies

We make it easy to build an online presence for your business with web marketing. Available for purchase at Amazon.com.

Download the EBook
eBook

Crafted by Ian Lurie

Conversation Marketing eBook

Your customers provide you with data about their likes and dislikes every day. Let us show you how to channel that information into sales.

Approximately a 105 minute read
Download the EBook
Fat Free Guide to SEO Copywriting
eBook

Crafted by Ian Lurie

Fat Free Guide to SEO Copywriting

Write like an SEO pro with these easy instructions on headlines, keywords and more.

Approximately a 19 minute read
Download the EBook
eBook

Crafted by The Portent Team

How to Pass the Bing Ads Accredited Professional Exam

Your guide to passing with as little studying as possible.

Approximately a 40 minute read
Download the EBook
Fat Free Guide to Google Analytics
Analytics

Crafted by Ian Lurie

Fat Free Guide to Google Analytics

The missing Google Analytics manual for marketers & entrepreneurs.

Approximately a 35 minute read
Download the EBook