Watch me do my best Bob Ross impression while teaching you how to create a preloader in Actionscript 3. No happy trees included. Download the example files here. Video after the jump!
Internet marketing is a blend of technology and creative. When putting together a landing page campaign or whole new site, you have designers who create the art and the developers who make it do magic.
Some companies make the mistake of having their developer also be the designer. Not good. You’ll end up with a really, really large title text in font size 32 mismatched with really small paragraph text in font size 10. Colors will probably consist of black, white, blue or red and no shades in between. Your background will have some sort of funky rainbow gradient. Not to mention the mega indignation from the developer explaining, “Yeah, it doesn’t look great but it works.”
Just don’t do go there. Get artists to create the art and lay it out nicely. Get developers to make the buttons do something. You’ve probably heard of the Pauli Exclusion Principle at some point in your science classes – no two electrons can occupy the same space at the same time. Think of web design roles similarly. Programmers are not designers. Designers are not programmers. They do not occupy the same brain space at the same time, or a design/functional collision disaster could be the result!
Don’t take my word for it, though. See for yourself.
Earlier this morning, Ian sent me an email saying that the Portent Website code was great. Near perfect, even! But one thing was weighing on his mind. We weren’t passing the W3 Markup Validation. That giant red “THIS SITE ISN’T XHTML TRANSITIONAL!” message was searing into his poor SMX-addled eyeballs and I was the [...]
I loathe the term “web 2.0″. I think catch phrases are easy and unimaginative, and calling the recent boom of easy to use and engaging websites “web 2.0″ seems to cheapen them. It sounds too trendy. It sounds like there will be a “web 3.0″ and that “web 2.0″ will become obsolete once we get [...]
Web typography is an art that I’ve never totally grasped – I have to be honest. But I have learned some basic rules worth remembering: 1: Line Spacing Always use at least 1 full line between lines of text, like this: On my blog, I use 1.5em. Reading online text is a pain – wider [...]
(A quick note: If you don’t know World of Warcraft, skip about 4 paragraphs down. If you do know it, it’s thoroughly worth reading and pertinent. We at Portent love to geek out now and then.) My best friend and her boyfriend recently started playing World of Warcraft, so I’ve reactivated my account after a [...]
We just launched a new look for my company, Portent Interactive. I lost the battle to keep my picture the hell off the site. I did win the typographical battle though, so we opted for a larger typeface. We’ve also added a (gasp) blog where the Portent team can dwell on everything from design to [...]
Jill bravely volunteered her site aldebaranwebdesign.com for a review and six recommendations. In internet marketing, like any other form of marketing, the simplest message that communicates, wins. The poster with one compelling sentence will do better than one with a so-so photograph. The web site that attempts to do the least wins, too. The Aldebaran [...]
Hey! I’m not doing this any more. Click this link for my nifty new video site reviews. Once, a long time ago, I contacted Alan Weiss of Summit Consulting. I asked him if I could review his site on my blog. He replied: NO. YOU DO NOT HAVE PERMISSION. In all caps, just like that. [...]