observe this elephant Design & Development

Ian Lurie 30 Apr, 2008

Stock Photos Don’t Have To Suck

Stock photos don’t kill campaigns. Campaigns using stock photos kill campaigns. I just found a very smart (and funny) article about stock photos on Information Rain. Chris’s point: Most stock photography is just awful. But fear not! You can use stock photos without looking ridiculous. Here are a few tips: Choose Photos With a Purpose… Read More

Design & Development

Jarrod Medrano 25 Apr, 2008

Create Rusty Metal Text in Photoshop: Tutorial

Recently I was looking for a way to make some cool rusted metal text in Photoshop, and after searching through a few metal text tutorials on Google I decided that all of them were garbage. So I messed around for a while and created my own.

Design & Development

Jarrod Medrano 7 Apr, 2008

Actionscript 3 Particles Tutorial

  Today I’m going to show you how to do something a little more fun than usual. We’re going to be making a simple particle system in Flash CS3. Subscribe to my RSS feed on Veoh  Actionscript 3 Particles Tutorial Part One Actionscript 3 Particles Tutorial Part Two

Design & Development

Jarrod Medrano 25 Mar, 2008

Advanced Actionscript 3 Preloader

Watch me do my best Bob Ross impression while teaching you how to create a preloader in Actionscript 3. No happy trees included. Download the example files here. Video after the jump!

Design & Development

Jarrod Medrano 11 Mar, 2008

Embedding Flash the Smart Way with SWFObject

There are several ways to embed Flash on a web page – some are better than others. Here’s the one we’ve found to work best: First, you’ll need to go to the SWFObject home page to download the javascript. You can also read up on SWFObject here. The example html included inside the zip file… Read More

Design & Development

Portent Staff 11 Mar, 2008

Pauli Exclusion for the Techie and Creative in Internet Marketing

Internet marketing is a blend of technology and creative. When putting together a landing page campaign or whole new site, you have designers who create the art and the developers who make it do magic.
Some companies make the mistake of having their developer also be the designer. Not good. You’ll end up with a really, really large title text in font size 32 mismatched with really small paragraph text in font size 10. Colors will probably consist of black, white, blue or red and no shades in between. Your background will have some sort of funky rainbow gradient. Not to mention the mega indignation from the developer explaining, “Yeah, it doesn’t look great but it works.”
Just don’t do go there. Get artists to create the art and lay it out nicely. Get developers to make the buttons do something. You’ve probably heard of the Pauli Exclusion Principle at some point in your science classes – no two electrons can occupy the same space at the same time. Think of web design roles similarly. Programmers are not designers. Designers are not programmers. They do not occupy the same brain space at the same time, or a design/functional collision disaster could be the result!
Don’t take my word for it, though. See for yourself.

Design & Development

Portent Staff 28 Feb, 2008

The Struggle for Validation

  Earlier this morning, Ian sent me an email saying that the Portent Website code was great. Near perfect, even! But one thing was weighing on his mind. We weren’t passing the W3 Markup Validation. That giant red “THIS SITE ISN’T XHTML TRANSITIONAL!” message was searing into his poor SMX-addled eyeballs and I was the… Read More

Design & Development

Portent Staff 21 Feb, 2008

Class up your link icons with CSS background images

I loathe the term “web 2.0″. I think catch phrases are easy and unimaginative, and calling the recent boom of easy to use and engaging websites “web 2.0″ seems to cheapen them. It sounds too trendy. It sounds like there will be a “web 3.0″ and that “web 2.0″ will become obsolete once we get… Read More

linespacing Design & Development

Ian Lurie 20 Feb, 2008

5 Easy Tips for Web Typography

Web typography is an art that I’ve never totally grasped – I have to be honest. But I have learned some basic rules worth remembering: 1: Line Spacing Always use at least 1 full line between lines of text, like this: On my blog, I use 1.5em. Reading online text is a pain – wider… Read More

Design & Development

Portent Staff 20 Feb, 2008

QA is Like being a Priest in World of Warcraft

(A quick note: If you don’t know World of Warcraft, skip about 4 paragraphs down. If you do know it, it’s thoroughly worth reading and pertinent. We at Portent love to geek out now and then.) My best friend and her boyfriend recently started playing World of Warcraft, so I’ve reactivated my account after a… Read More

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