Google Analytics Shortcuts Analytics

Michael Wiegand 19 Sep, 2012

Google Analytics Shortcuts I’m Saving Immediately

Unless you’ve been living under a rock for the last few weeks, you’ve probably seen that Google Analytics (GA) announced a new beta called Shortcuts: The idea is you can save new report views you’ve just discovered or old report views that you revisit often. How Do I Make a Shortcut? Couldn’t be simpler, really.… Read More

persuades Analytics

Ian Lurie 17 Aug, 2012

Data That Persuades: My SES presentation, with notes

I gave a talk titled Data That Persuades at SES San Francisco yesterday. I’d like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points didn’t totally get across. So, I just finished an annotated version: All my slides, with notes explaining… Read More

Analytics

Michael Wiegand 16 Aug, 2012

Google Analytics Remarketing Lists Beta: Quick Start Guide

Google AdWords (AW) Remarketing has been a brilliant tool from the outset, but let’s not kid ourselves – it’s a bit of a chore to set up. You have to generate yet another tracking code, tag various pages on your site with it and wait for those pixels to gather precious user cookies. Google –… Read More

The Dashboard Analytics

Ian Lurie 25 Apr, 2012

SEO Analytics, Middle Earth-Style

Who saved Middle Earth? No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36″ Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers,… Read More

perfect-1 Analytics

Michael Wiegand 5 Apr, 2012

The Perfect Google Analytics Dashboard

Building dashboards is a big to-do for any marketing professional. The temptation is to cram it full of juicy data and a novel worth of narrative explaining said data. Well, you shouldn’t. Trust me. There is such a thing as the perfect dashboard. And I’ve already built it for you. The Anatomy of the Perfect… Read More

ga-tutorial Analytics

Ian Lurie 20 Jan, 2012

Google Analytics Tutorial: Install (updated)

I noticed that my original Google Analytics video tutorial is a wee bit out of date. Like, 4 years out of date. So, here’s a new basic install video:

Analytics

Ian Lurie 4 Jan, 2012

Google’s (not provided): A potential solution

If you’re in the SEO world, you’ve heard a lot about the ‘not provided’ statistic: Google is now hiding the key phrases logged-in Google users enter to find your site. So, if you go into Google Analytics (or any other analytics software), you’ll see something like this: Instead of a full keyword report, you get… Read More

gwt-ga-4 Analytics

Ian Lurie 4 Jan, 2012

Making cats into turnips: Using Google Webmaster Tools query data

A long time ago, alchemists tried to turn lead into gold. They were pikers. Compared to digging keyword data out of the Google’s lovely (not provided) statistic, lead into gold woulda been a cinch. But I’m stubborn. So, I’ve pulled a bunch of keyword analytics data from Google Analytics, and the Search Queries report from… Read More

kwassassination Analytics

Ian Lurie 13 Dec, 2011

All I want for Christmas is my keywords back

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take… Read More

googlerealtime Analytics

Ian Lurie 10 Nov, 2011

5 cool uses for Google Real-Time Analytics

Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far: Test social media posts in real time: Send out a tweet, and then watch the result. Send a… Read More