Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

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10 Lessons After 19 Years In Business

by Ian Lurie 5 Jun, 2014

Today, Portent is 19 years old. It can now legally drink in Canada. I’ve screwed up a lot of stuff. But we’re still here, so I’ll give myself a small pat on the back. Clearly, we’ve done something right. If I could tell 26-year-old self 10 things to improve Portent’s first 19 years, here’s what… Read More

WHOIS result: Name Servers Random

When Idiots Attack: How to Handle Web Site Plagiarism

by Ian Lurie 29 May, 2014

Earlier this week, a ex-Portent employee-who-remains-a-fan sent me a note: Sure enough, it had happened again: Someone ripped off our site, images, text and all. They didn’t even bother to change the names. Apparently, we now have an office in Sydney: To me, there are three classes of plagiarists: The smart: They steal your copy,… Read More

Feature PPC

Leverage Attribution Modeling for PPC

by Ryan Moothart 28 May, 2014

Are you using attribution modeling or assisted conversion data in your PPC reports? If you’re not, you’re missing out on some golden opportunities to leverage data to your advantage. We all know the LNDC model (last non-direct click model—the default used by Google Analytics) is not comprehensive enough for us to see the big picture.… Read More

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What Project Managers Actually Do

by Kimberly Williams 27 May, 2014

Photo Credit to aussiegall via Flickr, image not modified People are often confused about what a Project Manager actually does. Well, here at Portent, we’re the folks who have long guided projects to be timely, efficient, and profitable while making sure that the internal team feels supported and has all the information they need to… Read More

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Announcing RainGage

by Ian Lurie 21 May, 2014

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

SEO

Content for the Customer Buying Cycle

by Ken Colborn 20 May, 2014

Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying process. Every time a customer makes a… Read More

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One-Trick Ponies Get Shot: Doing Digital Strategy Right

by Ian Lurie 13 May, 2014

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation… Read More

Random

My Ten Years: A Look Back at the History of Portent

by Ariana Burgess 13 May, 2014

I wouldn’t be surprised if some people in the internet marketing industry secretly called me an “old hat” behind my back. I’ve been at Portent for ten years now so maybe I deserve that. The average tenure at a company these days is 4.6 years . Fewer than 10% of people my age stay at… Read More

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Research: Site Speed Is Hurting Your Everyone’s Revenue

by Ian Lurie 9 May, 2014

Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again. Portent’s analytics genius, Michael Weigand, and his faithful right-hand man, Timothy Gillman, did some math based on… Read More

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A Survival Guide to Project Kickoff Land

by Mike Fitterer 8 May, 2014

When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters?… Read More