Old PLA Dashboard PPC

New Product Listing Ads Dashboard

by Michael Wiegand 4 Jun, 2013

Last October before the big Product Listing Ads (PLA) transition, in my panicked wisdom, I crafted a PLA Dashboard. It wasn’t pretty, and there wasn’t much to it, but it did help me keep a better eye on my PLA campaigns and improve them short-term. The dashboard looked like this: Since then, Google Analytics has introduced a… Read More

Stock photo of apples in line PPC

Building Successful Low Budget PPC: Crafting Engaging Ads

by Timothy Johnson 31 May, 2013

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

Man looking through telescope PPC

Building Successful Low Budget PPC: Keywords

by Timothy Johnson 24 May, 2013

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson  lay down the knowledge on best practices for achieving PPC success. Follow… Read More

PPC

Meet the PPC Team (Star Trek: TNG Style)

by Ryan Moothart 23 May, 2013

Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team.  That does not mean what I say is not the truth. We are a… Read More

Hand checking boxes PPC

Building Successful Low Budget PPC: Understand your Campaign Settings

by Chad Kearns 17 May, 2013

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Man Working on a Building Structure PPC

Building Successful Low Budget PPC: Account Structure

by Chad Kearns 10 May, 2013

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

PPC

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

by Ryan Moothart 19 Apr, 2013

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More

Twitter logo PPC

Twitter Ads Introduces Keyword Targeting

by Timothy Johnson 17 Apr, 2013

Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: “You can reach users at the right time and in the right context based on keywords in their Tweets and… Read More

sears-featured-image PPC

So You Think You’re Buying from Sears

by Elizabeth Marsten 15 Apr, 2013

You might not be. I was poking around in Google Shopping results the other day and found that there are some merchants who have partnered with major brands that are essentially “piggy backing” off their name through the Google Shopping Feed. At first, I thought NewEgg was being just really clever/sneaky by changing their store… Read More

A squirrel comparing a nut to an abacus. PPC

Better Quality Score = Better Results?

by Michael Wiegand 9 Apr, 2013

A study of 27 small business accounts Professionals who’ve spent any time in paid search – at an agency or in-house – can tell you how much of a big deal Quality Score (QS) is to us in the industry. We base our strategies on it. We lie awake at night wondering how to improve… Read More