Man looking through telescope PPC

Timothy Johnson 24 May, 2013

Building Successful Low Budget PPC: Keywords

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson  lay down the knowledge on best practices for achieving PPC success. Follow… Read More

PPC

Ryan Moothart 23 May, 2013

Meet the PPC Team (Star Trek: TNG Style)

Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team.  That does not mean what I say is not the truth. We are a… Read More

Hand checking boxes PPC

Chad Kearns 17 May, 2013

Building Successful Low Budget PPC: Understand your Campaign Settings

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Man Working on a Building Structure PPC

Chad Kearns 10 May, 2013

Building Successful Low Budget PPC: Account Structure

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

PPC

Ryan Moothart 19 Apr, 2013

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More

Twitter logo PPC

Timothy Johnson 17 Apr, 2013

Twitter Ads Introduces Keyword Targeting

Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: “You can reach users at the right time and in the right context based on keywords in their Tweets and… Read More

sears-featured-image PPC

Elizabeth Marsten 15 Apr, 2013

So You Think You’re Buying from Sears

You might not be. I was poking around in Google Shopping results the other day and found that there are some merchants who have partnered with major brands that are essentially “piggy backing” off their name through the Google Shopping Feed. At first, I thought NewEgg was being just really clever/sneaky by changing their store… Read More

A squirrel comparing a nut to an abacus. PPC

Michael Wiegand 9 Apr, 2013

Better Quality Score = Better Results?

A study of 27 small business accounts Professionals who’ve spent any time in paid search – at an agency or in-house – can tell you how much of a big deal Quality Score (QS) is to us in the industry. We base our strategies on it. We lie awake at night wondering how to improve… Read More

PPC

Elizabeth Marsten 14 Mar, 2013

eBay Proves They Can Live Without AdWords

Duh. eBay commissioned a 26 page study through their research lab with one of their researchers and some reputable sources (a Univ. of Chicago Assistant Professor & UC Berkeley Associate Professor), citing some reputable resources (like Google Chief Economist Hal Varian), doing some pretty in depth research and even formulating their own algebraic equation to… Read More

PPC

Kiko Correa 11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More

Photo of the Andromeda Galaxy PPC

Elizabeth Marsten 8 Mar, 2013

Confessions of a PPC Control Freak on Enhanced Campaigns

We’ve discussed it, talked about it, webinar-ed, convened around the water cooler, blogged and tweeted. Opinions are hot, high, frequent and mixed. One thing is for sure, it’s not going away. Each time it seems as if the proverbial dust has settled, more about EC is announced. Each week a Google webinar reveals a few… Read More

Adroll's FBx image PPC

Timothy Johnson 28 Feb, 2013

How Facebook Exchange Worked for Us and Why It Could Work for You

What is Facebook Exchange anyway? The Facebook Ads service got a lot more advanced these last few months with the introduction of a fancy new feature, Facebook Exchange (FBx), that expands the reach and custom targeting of their ads. FBx allows you to run real-time bidding and remarketing Facebook ads through one of their partner… Read More

Enhanced Campaign CPCs PPC

Michael Wiegand 22 Feb, 2013

Testing AdWords Enhanced Campaigns: Tablet CPCs Suffering Thus Far

With all the talk about enhanced campaigns results in the last week—on PPC Hero, most notably—we were curious to see how they would fly with a well-known brand, both from a smartphone and tablet perspective. A quick enhanced campaigns case study The methodology: Chose 1 brand campaign, 1 non-brand campaign Established baseline of performance for… Read More

PPC Hangout graphic PPC

Michael Wiegand 20 Feb, 2013

AdWords Enhanced Campaigns – PPC Hangout

Portent PPC Google+ Hangouts This will serve as the pilot for Portent’s ongoing hangout series where we talk about paid search current events and give you our analysis and commentary. Today’s hangout topic: AdWords Enhanced Campaigns A new feature announced just recently by Google. It’s caused quite a hullabaloo in the industry, to say the… Read More

Angry Old Lady with Rolling Pin PPC

Timothy Johnson 7 Feb, 2013

AdMedia’s Bid4Keywords: Quality Traffic or Scam?

Here at Portent, we’re always looking for new advertising platforms to test out. We’ve had our eye on AdMedia’s Bid4Keywords paid search advertising for a while. AdMedia has been offering Bid4Keywords service since 2007, but we had never given it a try, until now. We set up a test to get to know the service… Read More