6 lessons that changed my career
Ian Lurie Jun 8 2012
I’m feeling introspective today. These are realizations to which I can point and say “Yep, that’s where I changed”:
- It’s not all about me. Successes, failures, perceived snubs, etc. are never solely my own. Share credit, accept blame, assume the best of people (a continuing struggle for me, but hey, I’m working on it).
- Mistakes don’t get you fired. Lack of progress does. I don’t think I’ve ever seen Portent lose a client because we screwed up. I have seen it happen when we get complacent. Which happened often when I was running all of our projects, and almost never happens now.
- No one gives their vendors a raise. Early on, I took a lot of projects based where someone told me “If things work out, we’ll pay a lot more!” Yeahhhh not so much. It’s a well-intended promise that never comes true, and it led to ballooning, unprofitable work.
- The work must be its own reward. I’ve learned this lesson again and again. It’s why I started my company. It’s why I’ve now hired a president. Unrewarding work makes any salary too small, and any work week too long.
- Time management skills matter. Before I could become even mediocre as a manager, I had to learn to manage my own time. You cannot run a company until you can run your own life.
- Just fix it. Never, ever present a problem unless you have at least two potential solutions.
With each of these lessons, good things happened. I don’t know what the next lessons will be, but I’m sure there’ll be a lot of ‘em.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More