It’s OK to give a crap
Ian Lurie Apr 5 2010
This is pure venting. Just a warning – not much to learn about the nitty-gritty of internet marketing in this post.
Test out this scenario – tell me if it seems familiar:
You’re in a meeting. Your pulse is becoming audible as you try, for the fifth time, to explain why the company needs to venture into blogging, and how easy it is. Once again, someone in the room raises a legal/paranoid/outdated/technical or other argument and shoots it down. You answer, calmly, as your brain starts running around in your head, shrieking OH GOD LET ME OUT OF HERE. The blogging opponent sits back in his chair, smirking in a way that makes it clear HIS brain is rattling around in his head, saying LA LA LA LA I WONDER WHAT I’LL HAVE FOR LUNCH TOMORROW THREE HOURS ‘TIL QUITTIN’ TIME.
It’s OK. Take this opportunity to feel good about it. You’re in a shrinking population of People Who Actually Give A Crap About What They Do.
I, for one, am sick of people telling me I should delegate everything, find someone offshore to do SEO for me for $10 a day, take my own work ‘less seriously’, blah blah blah blah. Screw that. And you, if you’re one of those people.
I won’t bore you with platitudes about things worth doing. And I’ve already written about the fact that I’m angry, not mean.
What I’m talking about here is the fact that it’s OK to give a crap about the work you do, even if most others around you do not. This just means you’re one of the people who makes things go. You build the stuff that works, from cars to web sites to novels. More people like you around, and maybe Toyota doesn’t end up like, er, Toyota. Maybe Gourmet Magazine survives.
You’re the reason some nubwit can’t trademark SEO or pull other absurd shenanigans.
And yeah, that sometimes means you’re spending extra time figuring out how to configure Apache, or tweaking the last 20 title tags on a site, or get the best possible conversion rate on a landing page.
And no, the other people in that last staff meeting may not care – it’s OK.
Ian starts running out of breath…
It’s OK if you acknowledge the fact that you are doing this for your own satisfaction. This isn’t a sacrifice on your part. It’s part of what keeps you happy. It’s part of what keeps me from teaching my kids new obscenities when I’m hold with the 4th utterly incompetent phone service person.
So please, continue to give a crap. You crazy people keep a lot of things going when they otherwise wouldn’t.
At some point, we’ll all get together and buy an island, build a bunker and play Civilization while we wait for the end times.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More