The Portent Blog

What am i supposed to do PPC

7 Mar, 2014

Bing’s Automated PPC Solution for Small Businesses

By Timothy Johnson

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

Photo Courtesy Of: 401(K) 2013 401(K) 2013 PPC

27 Feb, 2014

Are You Optimizing Your PPC Campaigns To Death?

By Kiko Correa

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

google-shopping PPC

6 Feb, 2014

Google Shopping Campaigns Get Results

By Ryan Moothart

For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More

AdWords Wishlist PPC

9 Jan, 2014

An AdWords Wishlist for 2014

By Toni Voutilainen

This post is brought to you by our special guest, Toni Voutilainen. Toni is a passionate PPC practitioner from a Finland-based Internet Agency Tulos Helsinki, operating in Scandinavia. Tulos and Portent are conducting a pilot of an International Geek Exchange program – this article is the culmination of Toni’s visit here to Seattle. This October, AdWords… Read More

Remarketing for Search Ads PPC

17 Dec, 2013

Remarketing for Search Ads

By Brian Furey

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More

Look for Portent’s PPC Essentials for Small Business on New Domain PPC

13 Dec, 2013

Look for Portent’s PPC Essentials for Small Business on New Domain

By Chad Kearns

Portent is proud to announce the rebranding of PPC Essentials through the launch of ppc-essentials.com. Designed specifically with the small business advertiser in mind, PPC Essentials offers expert PPC management for monthly paid search budgets under $3,000 per month. The package offering allows businesses operating with a small budget to have an account setup and/or… Read More

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!] PPC

4 Dec, 2013

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]

By Elizabeth Marsten

Elizabeth initially presented the information below during her Mozinar on Sept. 10. But for those of you who aren’t interested in an hour-long audio presentation but want more info than a Slideshare, this is the post for you.  Consider this the “Tall,” not Venti version… Give us a break, it’s Seattle. Once upon a time I started… Read More

santa with crying child PPC

25 Oct, 2013

10 PPC Musts for Making Your Holiday 2013 Jolly

By Timothy Johnson

Timothy Johnson and Chad Kearns collaborated on this post. The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC suggestions you should implement. Don’t get left out in the cold. Now is the time to prepare so that you can make the most of this… Read More

Shopping Cart with Boxes PPC

3 Oct, 2013

Proof Even Small Businesses Should Be Utilizing Product Listing Ads

By Chad Kearns

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping… Read More

Graphic of talking mouths PPC

29 Jul, 2013

Tell a Story – Making Reports Worth Everyone’s Time

By Ryan Moothart

Weekly and monthly reporting is one of the most important things I do as a PPC strategist.  Clients invest a lot of money into paid search and need to be able to keep track of progress.   More importantly though, clients need to understand the strategy and the reasoning behind what’s going on.  That’s where I… Read More

Toy Dinosaurs PPC

24 Jul, 2013

So You Want to Do PPC When You Grow Up

By Elizabeth Marsten

When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More

PPC and advertising concept in word tag cloud PPC

16 Jul, 2013

Another, Better Way to Tackle (not provided)

By Michael Wiegand

I know it’s a horribly dead horse-beaten topic now, but (not provided) is a bigger problem than ever for search engine marketers. If we obsess over it, we lose sight of more important parts of a campaign. If we don’t address it, the client thinks organic traffic on their bread and butter keywords is plummeting.… Read More

Flow chart of correlations PPC

19 Jun, 2013

Correlate, Damn it!

By Ryan Moothart

Identifying the Issue with Your PPC Account Have you ever caught yourself staring at data from AdWords, trying to find an explanation to why your conversions dropped x% month over month and y% year over year, and not even knowing where to start searching for an explanation? So many variables come into play on a… Read More

Man with marker drawing trending up line PPC

14 Jun, 2013

Building Successful Low Budget PPC: Tracking your Success

By Chad Kearns

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. This is the last post of the six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More

Third party sitelink like on Facebook PPC

12 Jun, 2013

Google AdWords – Third Party Sitelinks

By Kiko Correa

One of the most exciting (and frustrating) parts of PPC marketing is that it’s a constantly changing landscape. A big part of anyone’s job when working in PPC is to keep up on the latest changes to the systems you’re using. The only problem is that Google releases roughly five billion changes to AdWords every… Read More