SEO Blog Posts

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SEO random encounter table - surrender now, human SEO

6 Dec, 2011

Random encounter table for SEO

By Ian Lurie

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll,… Read More

load speed report from pingdom SEO

15 Nov, 2011

A really fast site, and Google don’t care

By Ian Lurie

I wrote a post, and this time lots of folks taught me good stuff. See the comments after the post for great info I’d totally forgotten on how Google calculates site performance Google, I’m very… disappointed. You may have noticed that Conversation Marketing is a wee bit more speedy now. Last week, a page on… Read More

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Portent Placeholder SEO

4 Nov, 2011

SEO butthead detection in 5 easy steps

By Ian Lurie

SEO is complicated, and it’s easy to fall for a ripoff artist, or someone who’s just clueless. But there are some easy ways to detect SEO buttheads. Here’s how you can tell if someone making big promises is utterly full of horse manure: 1: The spam e-mail Butthead indicator #1: The unsolicited e-mail. Strength: 2/5… Read More

my-buick-regal-turbo-562x420 SEO

3 Nov, 2011

On the future of search, dumb people, and marketers squished into goo

By Ian Lurie

I got to participate in the ‘Future of Search’ panel today at the Seattle Interactive Conference. Two subjects came up that I must expand on a bit: My car This is my car. It is a Buick Regal Turbo. It is awesome: OK, now that that’s done with. What scares me about the future of… Read More

Go black hat. What's the worst that can happen? SEO

28 Oct, 2011

9 reasons to go black hat

By Ian Lurie

Yo ho, yo ho, a pirate’s life for me. Going black hat. It’s so tempting. You put in all this time researching SEO. You know as much about the algorithms as anyone. You watch competitors zip past you and you just know they’re cheating. How else could they zip past you*? *I dunno… Maybe because… Read More

Portent Placeholder SEO

27 Oct, 2011

21st Century Keyword Density

By Portent Staff

I am not a fan of using keyword density for SEO. It’s been long and many a winter since search engines cared about how often a word or phrase appears on a page in relation to the quantity of other words. Today, Google and Bing care far more about natural language patterns. This means the… Read More

Portent Placeholder SEO

26 Oct, 2011

When Using Social Media for SEO, Remember the SEO

By Portent Staff

So far so good. Agencies have learned the power of social media to earn brand mentions and links. But here’s where it gets gritty. When you use social media for SEO you have to focus those energies to get SEO results. There are two types of social media: Social media for people This is the… Read More

Portent Placeholder SEO

21 Sep, 2011

Sample SEO proposal template

By Ian Lurie

This isn’t the proposal template we use. But it seems to be the one a lot of other folks use, and they’re all doing OK. So feel free to use this as your template: ========================================= To: Name of client From: Name of you Date: Hopefully today Dear Name of client: Generic introduction with pleasantries. Reference… Read More

SEO

13 Sep, 2011

Google sitelinks go Cthulhu, grow social media tentacles

By Ian Lurie

Beware! Google’s new, massive, SERP-sucking sitelinks are growing tentacles. And they’re getting those appendages into more than brands. I’ve been pondering Google’s sitelinks a lot lately. It’s hard not to. Sitelinks are in your face everywhere you go. Do a search for ‘Lucky Brand.’ Between sitelinks and Adwords ads, you can’t even fit in quick… Read More

Portent Placeholder SEO

9 Sep, 2011

9 times bad: Keyword research advice that sucks

By Ian Lurie

There is some truly horrible keyword advice out there. If you run into any of these in a blog post or e-mail by an ‘expert’, move on. Don’t make eye contact. Don’t take any of their advice. “Buy a keyword-rich domain name.” Yep, that worked wonderfully in 2002. Keyword-rich domains have been faltering for years.… Read More

Portent Placeholder SEO

30 Aug, 2011

Campaigning for Links

By Portent Staff

November 2012 is more than a year away, but White House and congressional contenders are already hitting the campaign trail. It’s typically easier for local incumbents to gain re-election than it is for outsiders to be elected. This is because familiarity breeds trust. The same applies to marketing, if you already have an affiliation with… Read More

Portent Placeholder SEO

22 Jul, 2011

Shopping Carts and Product Feeds In a Post Panda World

By Portent Staff

Lots of shopping sites have product feeds. Product feeds are a way to give other websites and search engines a list of what you sell. For example, you would use a product feeds to tell Google which items you want listed in their product search. These can appear in Google Shopping or in the universal… Read More

Portent Placeholder SEO

21 Jul, 2011

How to: Write a decent SEO recommendation

By Ian Lurie

The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this:… Read More

SEO

20 Jul, 2011

Why all SEOs should learn to write

By Ian Lurie

People. search. for words. Other stuff 22 ways you’re making marketing difficult. Speak carefully WSJ, WTF?! Google Panda & Subdomains 18 random thoughts about internet marketing When everyone works together, SEO just works. Marketing truths: People buy pleasure, not prevention 11 reasons smart people start internet marketing agencies 11 reasons no sane person starts an… Read More

Portent Placeholder SEO

18 Jul, 2011

After Launch SEO Checklist

By Portent Staff

What are the first things you check after launching or re-launching a website? Here are seven things worth checking. Robots.txt Make certain that the search engines can visit and index your website. The blocking of search engines occurs more often than you may think. Developers disallow all spiders on the beta site then forget to… Read More

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