SEO Blog Posts

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Portent Placeholder SEO

14 Jul, 2011

WSJ, WTF?! Google Panda & Subdomains

By Ian Lurie

Take a deep breath, everyone. The Wall Street Journal published an article July 13 all about HubPages, and how the site saved itself from Google Panda’s evil clutches by spreading their site across multiple subdomains. In the article Amir Efrati implies in a very-hard-to-pin-down-but-easy-to-assume way that subdomains may be a magical solution if you’ve been… Read More

Portent Placeholder SEO

11 Jul, 2011

When everyone works together, SEO just works

By Ian Lurie

SEO works best when everyone works together: Creative, PR, social media, writers and yes, the SEO team. I’ve preached that for years. But it almost never happens. The PR agency ignores us. The dev team smiles like they just smelled sour milk and then leaves. The branding team holds up relevant holy symbols and backs… Read More

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Portent Placeholder SEO

4 Jul, 2011

SEO lessons: Google drops Twitter

By Ian Lurie

Google has let their subscription to the Twitter firehose expire. That means Twitter’s gone from real-time search, for certain. Actually, it appears real-time search is just gone. I don’t see ‘latest’ any more: I’ve never been a fan of real-time search: As I said in 2009, a real-time stream of poo is still poo. The… Read More

Soovle - all the web suggest tools in one place SEO

30 Jun, 2011

4 Under the Radar SEO Tools

By Portent Team

SEOs love their tools. New tools can provide important new insights, never before possible. (However, we must remember – the tools are only as smart as the user. Tools give you leverage – you must supply the motion.) Here are 4 under the radar SEO tools I learned about at SMX: Chartbeat What it is:… Read More

Portent Placeholder SEO

27 Jun, 2011

8 reasons I don’t care about (toolbar) PageRank

By Ian Lurie

Google rolled out their latest Toolbar PageRank update today. Yawn. I said it was stupid last year. I’ll say it again this year. Toolbar PageRank is 50% meaningless, 25% misleading, 20% useless and 5% worth tracking. It has slightly more impact than Google +1. Here’s why I wouldn’t use it to measure page value if… Read More

Portent Placeholder SEO

8 Jun, 2011

A new SEO factor: QualityRank

By Ian Lurie

Ooh! Ooh! Did you see that?! I just made up a new term! I, Ian Lurie, can now put my stamp on the industry. QualityRank. It has a nice ring to it, yes? By tomorrow 10 conferences will invite me to keynote. Google has talked about ‘quality user experience’ and ‘quality content’ for a long… Read More

Portent Placeholder SEO

19 May, 2011

Keyword research that doesn’t suck – how to

By Ian Lurie

“You own a shoe store? Then you should optimize for shoes.” I actually heard an SEO tell that to someone at a conference, many years ago. The hapless listener (let’s call him HL) owned a shoe store. I don’t know if the SEO involved: Hated HL; Wanted the property that HL’s store occupied; Was was… Read More

Portent Placeholder SEO

18 May, 2011

Complete SEO Keyword Research Strategy

By Portent Staff

A complete SEO keyword research strategy. All the steps you need to make great keyword charts.

Portent Placeholder SEO

7 May, 2011

Does FTD buy links? Well, duh.

By Ian Lurie

A quick update: A lot of folks are e-mailing/IMing/Tweeting me that I ‘outed’ FTD. I didn’t out anyone. The New York Times sent 6000 suspect links to Google a while ago. And the Seattle Times contacted Google while writing this story. All I’m doing is analyzing what folks said in light of the link profile.… Read More

Portent Placeholder SEO

25 Apr, 2011

Why all SEOs should learn to program

By Ian Lurie

Every SEO should learn at least 2 programming languages. Here’s why: Two languages means you can program. One means you can read a manual. You can easily learn one language and have no grasp of programming. Learn two, though, and you learn some of the stuff that all programming languages have in common. You have… Read More

Portent Placeholder SEO

12 Apr, 2011

5 Ways to Use Headings for SEO

By Portent Staff

Headings are for SEO Does your website use headings or h-tags for CSS design? It shouldn’t. Instead, reserve h-tags for outlining our document and SEO. Today the Official Google Webmaster Central Blog published this: One way Google’s algorithms determine the context of content on a page is by looking at the page’s headings. The way… Read More

Portent Placeholder SEO

25 Mar, 2011

High Quality Content on the Web == Golf?

By Portent Staff

What is Quality? Since the Google Panda update, aka Farmer update, I've received numerous queries asking what constitutes quality content. The actual questions are pretty diverse: What is good content? What is poor content? What makes one article better than another? Is link bait the same as good content? Does how I launch an article… Read More

Portent Placeholder SEO

10 Mar, 2011

Log files bring sexy back

By Ian Lurie

Log files may not seem sexy. But if you want to do some better on- and offsite optimization, in less time, then you need to learn to use them. But first, a little history. My life as a college sex symbol In college and law school, I raced bikes. That’s bicycles. I sucked. And I… Read More

Portent Placeholder SEO

24 Feb, 2011

Smart Internal Linking for SEO

By Portent Staff

If you charted your website’s internal links does it possess a logical order to it or does it look like a plate of spaghetti? Be careful before you answer. Strip away all the design and page names. Think of your site as dots (pages) and lines (links). Many websites try to link too many pages… Read More

Portent Placeholder SEO

10 Feb, 2011

Include SEO Early & Often in Your Web Projects

By Portent Staff

Use SEO early & often. Don’t make search engine optimization a discrete step in your project cycle. SEO: Not a Project Milestone Within a project, reaching a milestone means you finished an important and related group of tasks.  Too often businesses isolate SEO as a separate project milestone, usually close to the end. Their project… Read More

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