SEO Blog Posts

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SEO

5 Apr, 2012

SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard

By Portent Team

Pin It “The reports of my death have been greatly exaggerated.” -Mark Twain It’s been said that SEO is dead. It’s been said a lot, actually. But no, this is not another dumb, disguised, fake controversy “death of SEO” linkbait article. No. This is a fun, full-disclosure, zero-controversy death of SEO linkbait article. Now that you’re done… Read More

SEO

29 Feb, 2012

Recording and slides from today’s webinar

By Ian Lurie

If you missed today’s webinar, “SEO: 50 tips in 50 minutes,” you can get the slides here: SEO: 50 tips in 50 minutes View more presentations from Ian Lurie

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BP Oil Spil Ads SEO

8 Feb, 2012

SEO Exam questions: The answers

By Ian Lurie

When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More

stupid drop down SEO

7 Feb, 2012

SEO exam questions: A sample

By Ian Lurie

I’m working on a set of SEO test questions at my company. The objective: Figure out each SEO analyst’s strengths and weaknesses, then tailor training to them. I thought I’d share a few. They’re supposed to start off pretty easy and get more difficult: TRUE or FALSE or BOTH: The ‘nofollow’ attribute is good for… Read More

Google Search Plus Your World for 'internet marketing' SEO

2 Feb, 2012

Google Plus will build your search traffic

By Ian Lurie

Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now. The background I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also… Read More

Portent placeholder logo SEO

31 Jan, 2012

3 Easy Local SEO Tactics That Will Raise Your Rankings Today

By Portent Staff

Is your business locally owned and operated? Do you only target specific states, cities, or neighborhoods? If so, you’re hopefully working hard on your website and web presence. That’s great! We love local businesses at Portent, and we’d like to help you out. Here are 3 quick and easy steps that you can take to… Read More

Portent placeholder logo SEO

23 Jan, 2012

Search Ranking Factors 2012 Discussion

By Portent Staff

Search engine results have changed dramatically. Today, which websites get top rankings depend on very different signals than in the past. So much so that what we once considered the whole of SEO is now only a small portion. Here are some of the factors affecting search engine optimization today. On-Site SEO On-site SEO includes… Read More

Portent placeholder logo SEO

16 Jan, 2012

Before Jumping Into Social Media 2.x, Do SEO 1.0

By Portent Staff

Would you be surprised to learn that I’ve been writing Google Search+ recommendations and how-to guides for Portent clients this week? I plan to share my findings here on the blog, but before I dive into the new stuff I feel that it is important to cover some old ground first. Have you laid a… Read More

SEO

9 Dec, 2011

SEO 101: Title tags

By Ian Lurie

Learning to use Camtasia, so I recorded this quick video. If you’re new to SEO, this is the ‘SEO 101’ look at the title tag, why it matters, and best practices for using it:  

SEO random encounter table - surrender now, human SEO

6 Dec, 2011

Random encounter table for SEO

By Ian Lurie

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll,… Read More

load speed report from pingdom SEO

15 Nov, 2011

A really fast site, and Google don’t care

By Ian Lurie

I wrote a post, and this time lots of folks taught me good stuff. See the comments after the post for great info I’d totally forgotten on how Google calculates site performance Google, I’m very… disappointed. You may have noticed that Conversation Marketing is a wee bit more speedy now. Last week, a page on… Read More

Portent placeholder logo SEO

4 Nov, 2011

SEO butthead detection in 5 easy steps

By Ian Lurie

SEO is complicated, and it’s easy to fall for a ripoff artist, or someone who’s just clueless. But there are some easy ways to detect SEO buttheads. Here’s how you can tell if someone making big promises is utterly full of horse manure: 1: The spam e-mail Butthead indicator #1: The unsolicited e-mail. Strength: 2/5… Read More

my-buick-regal-turbo-562x420 SEO

3 Nov, 2011

On the future of search, dumb people, and marketers squished into goo

By Ian Lurie

I got to participate in the ‘Future of Search’ panel today at the Seattle Interactive Conference. Two subjects came up that I must expand on a bit: My car This is my car. It is a Buick Regal Turbo. It is awesome: OK, now that that’s done with. What scares me about the future of… Read More

Go black hat. What's the worst that can happen? SEO

28 Oct, 2011

9 reasons to go black hat

By Ian Lurie

Yo ho, yo ho, a pirate’s life for me. Going black hat. It’s so tempting. You put in all this time researching SEO. You know as much about the algorithms as anyone. You watch competitors zip past you and you just know they’re cheating. How else could they zip past you*? *I dunno… Maybe because… Read More

Portent placeholder logo SEO

27 Oct, 2011

21st Century Keyword Density

By Portent Staff

I am not a fan of using keyword density for SEO. It’s been long and many a winter since search engines cared about how often a word or phrase appears on a page in relation to the quantity of other words. Today, Google and Bing care far more about natural language patterns. This means the… Read More

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