Archives

Snapshot “More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content effort, and to do so they needed to understand their audiences and get data to support changing tactical direction. They had been limping… Read More

Snapshot Seller Labs needed to develop the brand beyond their first product, for which they were known, and get a clearer sense of their audience’s priorities and opinions of their brand. They had created basic personas, but had not validated those personas or taken steps to use that knowledge in their content. Portent produced two… Read More

Background Linode came to Portent with an ambitious goal to take their PPC efforts to the next level. They wanted to increase conversions, maintain profitability, and gain an edge over the competition. Objective 1: Increase conversions 33% in 12 months. Objective 2: Improve average ad positions over their two largest competitors. Strategy & Target Audiences… Read More

Background Full Circle hired Portent to optimize their Google AdWords account for better spend efficiency and significantly grow their online business through paid search. Objective 1: Cut average cost per conversion by half. Objective 2: Triple average monthly conversions (people who signed up for their service). Strategy & Target Audiences Full Circle is an organic… Read More

Background Revolution Analytics is a predictive analytics company that specializes in the open source programming language known as “R.” Big data analysis is a highly competitive marketplace with a number of powerful, competing firms like IBM, SAS, and Tableau. Consequently, segmentation is key to getting Revolution Analytics in front of the right audience. Engagement Goal… Read More

Background RealTruck came to us because they were seeing a general slowdown in their organic traffic. Since they have a large site with a million+ pages, including huge numbers of highly similar products, they were extremely worried about duplicate content harming their performance and ranking. Objective 1: Increase Organic Traffic Objective 2: Increase Organic Revenue… Read More

Updating a Classic: The momAgenda Redesign. momAgenda is an online and in-store retailer of quality planners. Though their product line and marketing are primarily directed at moms, the company also provides a number of products for people without children. The majority of their business is conducted online, though they have a presence in select quality,… Read More

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Background Zetta is a cloud-based online backup and disaster recovery system that provides server data protection to (primarily) enterprise-grade companies. Founded in 2009, Zetta specializes in superior performance and security on the cloud. They backup over 4 million files per month. Engagement Goal Zetta hired Portent to increase traffic and, consequently, conversions. (A conversion was… Read More

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Background David’s Bridal is a major retailer of wedding dresses, prom dresses, and related accessories in the United States. With over 300 stores in the U.S., Canada, and Puerto Rico, the company is a highly popular brick and mortar brand that also translates this success online. Engagement Goal David’s Bridal hired Portent with one primary… Read More